This February, AXN kicks it up a notch
with the premiere of its latest original series, Adventure Your Way, a weekly 30-minute crowd-sourced travel show that
explores thrilling experiences in the Philippines.
For the first time, AXN has invited
its passionate social media fans to help shape the itinerary of popular TV host
Atom Araullo as he traverses the country with only his phone as a guide.
Atom starts his journey with a blank
bucket list which rapidly becomes populated with a variety of suggestions and
tips including skydiving, bungee jumping and camping on a cliff ledge under the
stars.
“Viewers today want to be an active
participant in their content consumption so we’ve bridged the gap between TV
and social media by putting AXN fans in direct control of Atom’s adventures.
The fantastic response to Adventure Your Way indicates that there is a real
appetite for viewers to get involved, have a voice and then sit back and enjoy watching
their ideas come to fruition on AXN. We’re thrilled with the guidance Atom
has received for Adventure Your Way and hope that his journey inspires the AXN
attitude of being bold, brave and living fearlessly amongst our viewers.” ~Armi Malaluan, Director & Business Head, AXN Networks Philippines
AXN
fans are encouraged to share their bucket lists by
commenting on Adventure Your Way’s social media pages on Facebook, Instagram
and Twitter using #AdventureGoals, where they can also help Atom decide which
road to take by watching out for his #TakeMeAnywhere posts.
In
the premiere episode, Atom experiences his first adventure in Cebu and must
decide whether to go river trekking or interbuilding ziplining. Find out how
AXN fans decided for him by tuning in when Adventure Your Way premieres
on February 8, 2018, Thursday at 8:30pm, first and exclusively on AXN.
Adventure Your Way is co-presented by Vivo Smart Phone, BDO, and
Cherifer; and co-sponsored by Petron, Chevrolet, and Cebu Pacific.
Follow and mmerse yourselves in
Atom’s latest adventures on Facebook and Instagram: @adventureyourwayph, and
Twitter: @axnaywph. Let yourselves be heard and leave us a shoutout using the
hashtag #AXNAdventureYourWay.
For digital exclusives, follow AXN on
Facebook: @AXNPhilippines; Instagram: @axnph, and Twitter: @AXNPH.
AXN is available
on Cablelink
Channel 38, Cignal Channel 121, Destiny Cable Channel 49, Dream Satellite TV
Channel 20, G Sat Channel 51, and SKYCable Channel 49. AXN HD is available on SKYCable Channel 247.
About AXN
AXN is Asia’s leading
general entertainment channel
featuring exclusive top-rated drama series,
blockbuster features, reality
programs and ground-breaking original
productions. The channel appeals
to a discerning audience seeking content that is smart, intriguing and unexpected, all delivered close
to U.S telecasts. From SEAL
Team and MacGyver, to The Amazing Race Asia and Asia’s Got Talent, AXN is
defined not by a genre,
but by an attitude that truly redefines action.
Launched first
in Asia in 1997, AXN is a global
channel brand with a presence
in Latin America, Africa
and Europe.
In Asia, the channel is enjoyed in 126
million households across 19 territories and is available in both SD and HD.
AXN Asia is wholly owned by Sony Pictures Entertainment and managed
by Sony Pictures Television
Networks, Asia, which also operates leading
channels including Animax, Sony Channel,
ONE and GEM.
For more information, visit AXN on Facebook:
@AXNPhilippines, Instagram: @axnph, and Twitter: @AXNPH.
About Sony Pictures Television Networks, Asia
Sony Pictures Television (SPT) Networks, Asia is a leading
operator of ad-supported channels including English general entertainment
powerhouses AXN and Sony Channel; and Asian content giants Animax, GEM and ONE.
SPT Networks’ portfolio collectively features the biggest and best titles from
Korea, Japan and the U.S that are first run, exclusive and aired close to the
original telecast. Taking the content beyond the screen, SPT Networks immerses
viewers in its premium entertainment via large-scale festivals, celebrity fan
meets and social platform conversations. In Asia, SPT Networks’ portfolio is
available across 19 territories and in over 42 million homes.
.jpg)
No comments:
Post a Comment