Tuesday, September 2, 2025

Insta360 Philippines Unveils GO Ultra: The Tiny 4K Camera Built for the Filipino Life



Insta360 Philippines is thrilled to announce the launch of the innovative Insta360 GO Ultra, a pocket-sized powerhouse that reimagines what a compact camera can do.  This highly awaited smartphone was officially introduced during an exclusive #insta360UltraGathering event held at Shangri-La The Fort in Taguig, which was attended by important partners, media, and top influencers.

Following the successful launch event, Insta360 Philippines marked another milestone with the grand opening of its newest in-line experience shop at SM Aura Premier on October 30, 2025.  

"We believe our products are made for people like you, and you've become our greatest brand ambassadors. I'm so glad we're opening more stores in the Philippines, so you can easily see and touch our products.” ~Mr. Henry Hsu, Insta 360 PH Country Head

L-R: with other executives from SM Aura Premier, Insta 360 PH Retail Sales Head, Ms. Elaine Ocampo, Aerophone"s Managing Partner, Mr. Alex Fong, SM Supermalls President, Mr. Steven Tan, Aerophone's CEO, Mr. Jason Tan, Insta 360 PH Principal Consultant, Mr. Henry Hsu  Insta 360 PH Country Head, Mr. Ray Deng, Insta 360 PH CFO Ms. Danni Li, and Aerophone's CMO Ms. Mikee Morado.


The GO Ultra: A New Standard for On-the-Go Creativity

The Insta360 GO Ultra was developed for a generation that lives in the present.    This camera is roughly the size of a smartwatch and weighs only 53g, making it portable and useful for a variety of purposes.    It's ideal for vloggers, tourists, families, and anybody else looking to record life without the hassle.

"We took all the powerful features you loved in our Ace and X series and packed them into a camera that's perfect for the Filipino lifestyle—super easy to use and always ready to go. It's about opening up new creative possibilities without sacrificing portability." ~Mr. Ray Deng, Insta360 PH Country Head

The camera's new 1/1.28-inch sensor, which is 221% larger than its predecessor, is paired with a powerful 5nm AI chip to produce spectacular 4K60fps footage of cinematic quality.  The unique PureVideo function uses AI to decrease noise and increase brightness, making it excellent for low-light situations ranging from a Manila night out to a Boracay bonfire.


Hands-Free, Worry-Free

The GO Ultra's magnetic construction and a variety of accessories, such as an improved Magnet Pendant and a Toddler Titan Hat Clip, allow you to take unusual, hands-free POV shots.  Whether you're traversing the crowded streets of Metro Manila or trekking up a mountain route, the GO Ultra can be mounted practically anywhere, allowing you to capture innovative angles that other cameras cannot.

Its small size does not mean it is any less durable.  The camera is IPX8 waterproof down to 10 meters, allowing you to record moments in the rain or even underwater.

The updated Insta360 app simplifies editing with advanced AI tools like Auto Edit, which automatically picks your greatest footage and transforms them into shareable masterpieces.  The new AI Family experiences function also allows you to build a virtual album of your loved ones' memorable experiences to keep forever.


Level 4, SM Aura Premier, 26th St corner McKinley Parkway, Fort Bonifacio Global City, Taguig, Philippines


Pricing & Availability

The Insta360 GO Ultra is available in two bundles, with prices designed to be accessible to the Philippine market:
  • Standard Bundle: ₱ 24,990
  • Creator Bundle: ₱ 27,990

Both bundles are now available at the newly opened Insta360 Experience Stores in SM Aura, SM Dasmarinas, SM Lipa, SM Clark, SM Pampanga, Insta 360 Ayala Malls Market Market, Aerophone, Cybertech, Smart Gadget, Aeromobile, and other authorized retailers across the country.  More Insta360 brand shops will open this year, bringing the world of Insta360 closer to every Filipino artist.















About Insta360
As a global leader in innovation and technology, Insta360 is known for its "Think bold" mindset. It has redefined the way people capture and share their lives through its cutting-edge products, which include the world's best-selling 360 cameras, action cameras, gimbals, and webcams. With intuitive, AI-powered software, Insta360 empowers a new generation of content creators, travelers, and professionals to bring their creative visions to life.
For more details visit: http://www.insta360.com

Insta360 Philippines Unveils GO Ultra: The Tiny 4K Camera Built for the Filipino Life

Insta360 Philippines is thrilled to announce the launch of the innovative Insta360 GO Ultra, a pocket-sized powerhouse that reimagines what ...