Ariel Men Push for Gender Equality with #JuanWash Because stain removal knows no gender

MANILA, Philippines — September 29, 2017 — In Filipino households, doing the laundry is traditionally seen as a woman’s sole responsibility. Thanks to the shift in people’s mindsets, aided by Ariel’s progressive #JuanWash campaign, that backward thinking will soon be a thing of the past.

Recognizing that chores can be done by anyone, Ariel rolled out the #JuanWash campaign which is targeted towards men. Its goal is straightforward and goes right into the heart of the matter – to get men to do their share of laundry duties, one wash at a time. For Ariel men, this goes beyond simply doing the laundry, as it also shows their support to their wives, and molds their children into understanding the equal role of men and women in doing the household chores.

Launched online last September 1, 2017, the #JuanWash campaign not only celebrated those men who have done their part of laundry duties but also dedicated Fridays as #JuanWash days. Considering that most Filipino households do their laundry twice a week, getting men to do the laundry once a week means doing their equal share of the load. By getting men to do the laundry at least once a week, Ariel hopes to transform them into laundry experts with the help from Ariel Power Gel that’s specially formulated for better stain removal with just one wash.

“The new Ariel Man is more confident and more responsible when it comes to raising his family”, explains JC Intal. More and more Juan Washers all over the country are rising up to do their share of the laundry duties, and it’s a call to arms that expresses what it means to be the modern man of the house. “Ang Ariel Man ay makabago at progresibo. Ang totoong macho ay tumutulong sa mga gawaing bahay to serve as good male role models for the kids,” adds John Prats.

As the first detergent to invite men to do their part of the housework, Ariel assembled several celebrity #JuanWash ambassadors. Among them is professional basketball player JC Intal, supported by his wife Bianca Gonzalez-Intal, as well as actor John Prats, supported by his wife Isabel Oli-Prats.

Local personalities Kean Cipriano, James Deakin, Ali Khatibi, Marco Alcaraz, Sam Ajdani, and Anton Del Rosario are also active #JuanWash supporters. These Juan Washers use Ariel Power Gel which makes superior cleaning effortless so they can easily help out at home.

In partnership with Eat Bulaga, Ariel also scoured through many different barangays in Metro Manila to find Juan Washers every Friday. This put the spotlight on individual Juan Washers, and showcased how valuable their role is in further pushing gender equality in the family and in the community. In so doing, Ariel Men all over the Philippines were able to collect 10,000 laundry hours in just one month, which represents the number of hours freed up for the women in their lives.

To celebrate this feat, Ariel handed over the 10,000 laundry hours to the Philippine Commission on Women (PCW), represented by their Chief of Corporate Affairs and Information Resource Management Division, Ms. Honey Castro, as a symbolic gift to women, while emphasizing Ariel’s support for gender equality in the household. This aims to inspire and encourage more men to do their share of the load.

“The Philippine Commission on Women (PCW), the lead agency that champions gender equality and women's empowerment, welcomes this initiative of Ariel Philippines in breaking the gender stereotype that housework is only women's work,” shares PCW Executive Director Emmeline L. Verzosa. She adds, “We are glad that the private sector and advertising agencies have now joined the campaign in promoting the value of shared household and parenting responsibilities among female and male family members. Through such male role models, companies are able to educate the public about more positive masculinities. Gender equality should begin at home.”

Ariel’s #JuanWash campaign comes at a crucial time for Filipino families, whose lifestyles continue to evolve, especially with the rise in dual-income homes and an increasingly progressive cultural landscape that puts equal value in the time of women and men. According to the Philippine Statistics Authority (PSA), formerly known as the National Statistical Coordination Board (NSCB), Filipino men are getting more involved in household work, with men allotting an average of 5 hours working on chores in the year 2000 compared to the average of 1.87 hours in 1979. The trend is expected to continue to increase as traditional gender roles shift.

"More than providing superior clean and better stain removal with our innovative liquid detergent, Ariel is a brand that prides itself in being a part of the progressive Filipino home. With Ariel #JuanWash, we want to shed light on the importance of gender equality in and out of home, as we all work together towards a more progressive country and a more equal world”, shares Louie Morante, Regional Brand Communications for P&G ASEAN Fabric and Home Care.

The #JuanWash campaign supports P&G’s #WeSeeEqual global advocacy and forms part of Ariel Philippines’ #AhonPinay movement which continues to push the boundaries on gender equality and women empowerment. To date, Ariel has an ongoing partnership with the Technical Education and Skills Development Authority (TESDA) to provide women with training in commonly male-dominated fields. These trainings are envisioned to give these women more equal job opportunities in these fields.

A lot is in store for Ariel’s #JuanWash initiative, and we hope you can also take part in spreading the word for this nationwide movement. Go ahead and be a part of the change by contributing to your share of the household chores with #JuanWash – one wash at a time.

In gratitude to the modern Juans, Ariel is also offering a unique promotion for men who would be availing of select services from various Metropole Laundromat branches. Every time men commit to the cause in this way, they’ll earn points for freebies granted by Ariel and Metropole as a gift to the efforts shared in supporting #JuanWash Fridays.

To learn more, visit Ariel’s website, Facebook, and Youtube page.

#ArielPhilippines #JuanWash #AhonPinay #WeSeeEqual

Procter & Gamble

P&G is the world’s largest and most profitable consumer products company, and takes pride in bringing many well-loved Brands to the Filipino consumer including Tide, Safeguard, Pampers, Whisper, Head & Shoulders, Ariel, Downy, and a lot more.  Proud to be the continuous source of strong leadership talent for P&G businesses across the globe with many Filipino P&Gers holding our flag high and leading critical businesses around the world.

Ariel

Ariel is a brand of laundry detergents – liquid and powder – made by P&G. It is the flagship brand in P&G’s European, Mexican, Japanese, Brazilian, Peruvian, Turkish, Filipino, Pakistani, Colombian, Chilean, Indian, and Venezuelan portfolios. In some U.S stores, Mexican Ariel is available.

A Bike-Run Event with Papa Piolo for SunPiology

Sun Life Cycle PH will take place on November 18, 2017 at the Bonifacio Global City in Taguig. Sun Life will be mounting the event in partnership with Sunrise Events, Inc., which is known for its flagship projects that focus on race organization and sports tourism. The contract signing between the two companies was held recently in Shangri-La Mactan in Cebu, with Sun Life CEO and Country Head Riza Mantaring, Sun Life brand ambassador Piolo Pascual, Sunrise Founder Wilfred Uytengsu, and Sunrise General Manager Princess Galura in attendance.

 

The highly-anticipated annual fun run organized by Sun Life Financial Philippines, will soon cater to both running and cycling enthusiasts, as it evolves into a two-fold event dubbed Sunpiology Duo.

 

#SunpiologyDUO will come in two parts: Sun Life Cycle PH @BGC and Sun Life Resolution Run.



 

“We recognize cycling’s growing popularity in the Philippines, and this is our share in helping encourage more people to get into the sport. Just as it is in our fun run, Sun Life Cycle PH will cater to different ages and will offer different categories. With Sunpiology Duo, we can now cater to even more Filipinos who are eager to get a boost in their fitness journey and contribute to worthwhile causes while at it. It’s surely going to be an exciting event. We look forward to seeing our Sunpiology regulars, and we’re also eager to welcome those who will be joining us for the first time.” ~Mylene Lopa said, Sun Life Chief Marketing Officer

Sun Life Cycle PH will have a total of seven categories: Tricycle Ride (100 meters for 2-3 year olds), Kids’ Ride (500 meters for 4-5 year olds), Family Ride (30 minutes for 6-15 year olds with adult companion), Solo Ride (30 minutes for 6-15 years old), Short Distance Ride (20km for 10 years old and above), and Long Distance Ride (40km for 10 years old and above). A charity category called Bid2Bike lets the fans of Piolo Pascual, Matteo Guidicelli, Inigo Pascual, Gerald Anderson, and other Star Magic celebrities, bid for a chance to bike alongside their idols, an exclusive photo souvenir, and have their jersey signed. For cycling enthusiasts, they can bid to ride with legend Robbie McEwen

Meanwhile, the Sun Life Resolution Run will happen on January 20, 2018. As with the previous years, Sun Life will once again mount the event with Run Rio and will offer 3k, 5k, and 10k categories. It features an obstacle course that illustrates the steps to prevent diabetes, like watching what you eat and why exercise is important. More details will be revealed in the coming months, which includes an expanded payment facility like PayPal and DragonPay.

Interested to do both Sunpiology Duo events? Sign up for Sun Life CyclePH @BGC and get P100 off Sun Life Resolution Run registration fees. Registration for both races is now open at www.sunpiology.com.



Promoting physical fitness, supporting worthwhile causes
Sunpiology Duo will likewise retain its charitable components, where it will continue to raise funds for the different causes it has been supporting for the past seven years. These include the education of scholars from Hebreo 12:1 Foundation and Star Magic’s chosen charities.

Moreover, Sunpiology Duo will continue to be a star-studded happening, with Star Magic celebrities, as well as ambassadors of Sun Life’s wellness community GoWell, expected to participate.

The Sunpiology list of sponsors are also growing every year, staring with the following partners for Sun Life Cycleph @BGC: F2P, Powerade, Rudy Project, Cignal, Philippine Star, 2Go, Alcopllus, and Garmin.

For updates on Sunpiology Duo, follow @sunlifeph on Facebook, Instragram, and Twitter. Visit www.sunpiology.com for registration details.

 

 

About Sun Life Financial
Sun Life Financial is a leading international financial services organization providing a diverse range of insurance, wealth and asset management solutions to individuals and corporate Clients. Sun Life Financial has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of December 31, 2016, Sun Life Financial had total assets under management of $903 billion. For more information please visit www.sunlife.com.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

 

 

 

 

 

 

 

 

 



Sports Barbers SM Mall of Asia: A Stylish Destination for the Male Grooming Generation



With 13 branches all over the country, Sports Barbers recreates the traditional concept of your go-to neighborhood barbershop and offers a destination that is modern and stylish yet stays true to what men have been used to.



 

“Most women like being whisked away to a secluded world of pampering for their beauty treatments. The same can’t be said for men—most guys expect an efficient and clear-cut service—but not at the expense of style,” explains Arvin Amaro, Marketing Head of Sports Barbers Barbershop.

 

With pompadours on the rise, man-buns making its way on the street, perfectly trimmed beards and facial hair making an appearance, it’s safe to say that male grooming is finally getting the attention it deserves. 

 

But while men will admittedly make more effort by way of aesthetics, the process of getting the right look still prompts them to demand the simplicity and straightforwardness of traditional barbershops.

 

This gave way to a new breed of barbershops—one that delivers the kind of service that they expect; one that essentially gives a modern take on an old classic. And while there have been a few cropping up here and there, none have been more accessible or as successful in providing the stylish sense that today’s grooming generation seeks than Sports Barbers.  

 

Its ambience and service, strongly anchored on its team’s ability to provide everything from on-trend cuts to classic styles, is a compelling reminder of inherent masculine values—adventure, straightforwardness, humour and at the end of the day, natural good looks (as opposed to self-conscious preening).

 

“The idea is to create a go-to destination for men where they can expect the reliable, time-honoured techniques of traditional barbering and yet know they are in the hand of people who will be able to tell the difference between a short sides with brush top versus buzz crop or a pompadour versus a slick back,” ends Amaro.

 

The entire concept of Sports Barbers is to deliver the best cuts for clients, inspired by traditional hairstyles and the most stylish men. The brand’s crop of barber-stylists, a term derived from the fusion of Vidal Sassoon trained cutting and styling mixed with the efficient sensibilities of old-school barbers, mean clients can confidently step into any branch and emerge looking as dapper and effortlessly good as they can be.

 

Sports Barbers Barbershop has locations in UP Town Center, Ayala Fairview Terraces, SM Clark, SM Southmall, SM Bacoor, SM Bicutan, SM Cebu, SM Bacolod and its newest brand SM Mall of Asia.

 

To know more, like Facebook.com/sportsbarbersph; Twitter.com/sbbarbershop; Instagram.com/sbbarbershop.

 

Book your appointments today: 0915-5067655

 



Hey Sugar Waxing Salon: Now Open in SM Marikina

At the end of the day, everyone deserves some sugar…and there’s no better place to get it than by heading to Hey Sugar! SM Marikina.



 

Hey Sugar!’s interiors are renowned for being warm, inviting and discreet. Clients can walk in and expect a clean and sterilized environment ideal for the sensitive beauty routines that they are about to undergo, while still feel like they are about to get pampered and taken care of.

 

Living in the Northern part of the Philippines can have its ups and downs. On one hand, year-round sun and fun; on the other, maintaining your body for year-round sunning and funning can be exhausting.

 

When you have the option to slip into your shorts and head to the beach or pool any time of the year, the goal is to maintain skin that’s smooth, no matter what season, which can certainly be sorted out by an appointment to your nearest waxing salon. But for Hey Sugar! Waxing Salon, it’s as much about giving clients what they need while making sure that they allow them to feel fabulous about themselves as well.



 

Hey Sugar makes all-natural and 100 % Sugar grooming options accessible to clients of all shapes and sizes. They use 100% naturally hypoallergenic sugar wax that minimizes side effects such as allergic reactions and chemical irritations caused by traditional wax—a gentler but no less effective way to keep your skin smooth and hair-free.

 



And best of all, they can rest easy knowing they are in the hands of expert aestheticians who were trained to deliver only the best results. For newbies, this means you can easily ask your aesthetician any question about the process and advantages of sugar waxing and get a clear answer; for veterans, you know you will walk out of your appointment knowing there’s no other destination that can give you the same results using all-organic hair-removal methods.

 

“We strive to bring reliable and fast services, but also connect with our customers—it’s a very personal grooming procedure, after all, and we are dedicated to making customers happy and comfortable. Clients expect quality service, superior treatments and affordable prices but not at the expense of a warm and comfortable environment—and that’s exactly what we have waiting for them here,” explains Arvin A. Amaro, Hey Sugar’s Marketing Head.

 

 

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Hey Sugar! Waxing Salon currently has more than 25 locations nationwide, including in UP Town Center, Festival Supermall, SM Bicutan, SM Sta. Rosa, SM Bacolod, SM Calamba, Unimart Greenhills and our newest branch Hey Sugar SM Marikina. To know more, follow them on facebook.com/HeySugarWaxingPh, Twitter.com/HeySugarPhils and Instagram.com/HeySugarPhils. For bookings 0956-8462352.

 



Nailaholics Nail Salon and Spa Celebrates the 2nd Year of National Pampering Day



 

When it comes to pampering on a national scale, Nailaholics Nail Salon and Spa holds the only spot. After introducing the celebration of the National Pampering Day last year, Nailaholics is back at it again this 2017 with an amplified nationwide celebration of relaxation that everyone is looking forward to this October 17.

 

The National Pampering Day got off to a good start last year where Nailaholics offered free manicure service and a stress relieving hand massage from 10 AM to 12 NN on all their branches nationwide. This year, everyone will be treated to a free service of their choice: a soothing manicure, calming foot spa or a relaxing foot massage.

 

“We Filipinos are very hardworking in any given aspect of our lives and a nation of energetic and industrious people best deserves real pampering once in a while. This year, as Nailaholics celebrates the 2nd National Pampering Day, we go deeper and dedicate this to everyone and remind them to take it slow, take it easy, zone out and relax for a while. With last year’s success of the National Pampering Day, we are back this year with a bigger and much more enjoyable day of pampering. In partnership with the number one salon brand and most beloved nail lacquer brand in the world, O.P.I., National Pampering Day 2017 will accommodate more guests with the extension of pampering time until 1PM.  Also, the best thing about this year’s National Pampering Day is that it will be in support to World Vision, The Philippine Animal Welfare Society (PAWS), and Save Philippine Seas.” ~Arvin Amaro, Marketing Head of Nailaholics Nail Salon and Spa

 

So save the date and get ready to park away any thoughts of work because the only responsibility you have is to loosen up. Wind down and head down to any Nailaholics Nail Salon and Spa branch on October 17, 2017 (Tuesday) from 10 AM to 1 PM and get yourself a free relaxing manicure, foot spa or foot massage.

 

Let Nailaholics’ skilled nail technicians take care of you for a little while and walk out of this Hamptons-inspired nail salon feeling refreshed and ready to bring it on again. Grab this once a year treat only at the country’s top destination for relaxation and real pampering.

 

Visit www.nailaholics.com to check their services and find the branch nearest you. Get updates through their Facebook Page Nailaholics Nail Salon and Spa, Twitter @_nailaholics and Instagram @_nailaholics.

 

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Nailaholics is an urban destination that offers its customers an escape from the daily grind through its exceptional interiors and exceptional pampering service. It currently has more than 50 branches nationwide, including in Gateway Mall, Eastwood Citywalk, Cash and Carry Makati, Harbor Point Mall Subic, SM Cebu, SM Bacolod, and SM Lanang.

 



French Tips Eco-chic Nail Salon opens at Estancia

It’s a nail salon unlike any other, mostly because of the way it combines eco-chic pampering experience with a one-of-a-kind French themed ideal. And from the moment you step in, you’ll be ushered into a luxe escape from the daily grind.



 

Between deadlines, your boss, carmaggedon and the holiday season slowly but steadily creeping into everyone’s schedules, the only thing you have on your mind as the week winds down is…thank God for the weekend!

 

The top pick for what to do? Short of packing your bags and jetting off to unwind in the picturesque gardens of France is to spend your precious few hours of alone time in the city’s best kept secret—French Tips Nail Parlour.

 

To sneak in a luxurious and eco-friendly treat at French Tips is to be catered to for a few hours. Here, you become a woman of leisure and nature that is doted on and attended to, where you can choose to zone out or chatter idly, depending on your mood and pamper without putting your health at risk.

 

The scent of lavender gently ushers you to the gardens of Provence as you begin your luxurious, eco-chic journey, where you will be asked how you want a healthy French Tips experience using toxic-free nail polishes, beginning with a luxurious hand or foot washing using all-natural soaks (all of which are designed to whisk you away and take you to a lazy sunny day spent in the quaint orchards of the French countryside using Formaldehyde free and Paraben free materials.



 

The interiors certainly lend itself to the vibe. Impeccably designed to reflect the quiet luxury of France, each element inside French Tips Nail Parlour lets you bask in the elegance that the country is known for—from the high back armchairs that invite you sink yourself in to the intricate details that pepper the salon interiors like the faux grass and white reindeer heads that adore its walls. The team, all expertly trained to provide the best possible eco-friendly service, are attentive and accommodating—all intent on providing you with a few hours to escape and enjoy this rare, but much deserved opportunity to indulge in a salon which never use animal-derived ingredients in any of their products.

 

Here, the ideals of the country that inspired its aesthetic and brand of service are evident. Nothing feels rushed and anyone is welcome to pamper themselves for as long as they want in the capable hands of their technicians.

 

Once you’re done, the experience is certainly enough to make you want to wish you could stay for the entire weekend…but rest assured, you can always come back for more.

 

 

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French Tips has 6 branches nationwide: SM Megamall, Nuvali Solenad, Ayala Terraces, SM Mall of Asia, SM Aura and recently opened branch in Estancia. For more information, check out www.frenchtips.com, Facebook.com/FrenchTipsNailParlour, Twitter.com/_frenchtips and Instagram.com/frenchtips_ecochic_nailsalon

 



WIN A YEAR’S SUPPLY OF FINGER LICKIN’ GOOD KFC ON KFC DELIVERY FANS DAY

MANILA, Philippines, 29 September 2017 – KFC Delivery Fans Day is an annual event of KFC Philippines that aims to celebrate and give back to its loyalists and delivery service enthusiast. First launched in 2015, it has become a yearly occasion KFC Delivery users look forward to where exciting promos, surprises, and free KFC treats await them.  Now on its third year of celebrating with its most loyal KFC Delivery fans, the #KFCDeliveryFansDay 2017 is back and bigger than ever!

From September 29 to October 1, 2017, satisfy your cravings for a finger-lickin’ good meal via www.kfc.com.ph and get a chance to be one of the three (3) lucky winners of a one-year supply of KFC Original Recipe Chicken. Joining is simple: register or login to www.kfc.com.ph, select your orders, key in payment details, and wait for the order confirmation. KFC Online Delivery users from September 29 to October 1, 2017 are automatically part of the raffle, so plan your KFC meals with the family or barkada this payday weekend and order your way to an all-year KFC treat care of the Colonel himself!

As an added bonus, from September 30 to October 31, 2017, KFC Delivery users will also get to enjoy a FREE Coke (1.5L) with every minimum purchase of P500. 

Don’t miss out on a finger-lickin’ good meal and a chance to win big in this year’s KFC Delivery Fans Day celebration. Order up via www.kfc.com.ph or call 887-8888 (for Metro Manila only) and make today and everyday a so good day.

For more information, visit the KFC Delivery website or any of its official KFC Philippines social media pages. 

PURATOS PHILIPPINES LAUNCHES THE NEW MOBILE APP MY BAKERY

Now on its 28 years, Puratos Philippines continues to be the Filipino baker's reliable partner in innovation. Over the years, Puratos has helped bakers, patissiers, and chocolatiers across the country jo-be successful with their business. Through seminars and demonstrations being conducted regularly in Metro Manila and in major provinces, the Filipino bakers of the latest solutions and trends in the baking industry. Puratos' worldwide presence allows a constant exchange among its demonstrators, salesmen, marketing, and research & development people which enables them to share best practices, update recipes, apply new techniques and create new concepts. Most often, Puratos professionals are sent abroad to be trained in their respective fields. The company invests in its people; they consider them as their most valuable asset. The diversity of its people is one of the company's greatest strengths. But it is by believing in the same values that Puratos can truly deliver the best for their customers. As reliable partners, Puratos believes in team spirit, ethics and quality as essential parts of the way business are conducted. To provide innovation, Puratos believes in passion to help customers, courage to seize opportunities and vision to build on experience and to search eagerly for new horizons. All this with the aim of helping customers prepare for an ever-changing future. 

Now present in over 100 countries worldwide, Puratos opened its doors to the Philippine market in 1983 providing a small range of improvers and confectionery products in the Metro Manila area. It was in 1988 that Puratos Philippines, Inc. was established creating and producing all you need from emulsifiers, enzymes, sourdoughs, yeasts, bread improvers and mixes. Today, Puratos remains one of the few groups in the world to have expertise in all areas of bakery technology servicing major baking corporations, five-star hotels, catering companies, supermarkets and hundreds of big and small bakeries all over the country. With its three strategic brands- Puratos for bakery and patisserie ingredients, Patis France for fine patisserie ingredients, and Belcolade for real Belgian chocolate, Puratos Philippines is able to help Filipino bakers delight their customers every step of the way. 

As ever, Puratos is there to work alongside bakers to find answers to these new questions. Puratos was one of the first ingredient companies to recognize the unlimited richness of the baking tradition. Its humble beginnings as an ice cream manufacturer in Brussels, Belgium led the way toward a bigger vision. With the invention of the first complete bread improver in 1953, the company began its mission to help bakers manage and control their passion. Over the last 50 years, Puratos has continuously introduced new technologies. Improvers, composed of ferments, emulsifiers, and enzymes, are now regular ingredients in bakers' recipes. And all to offer them absolute peace of mind, so they can fully enjoy their profession. 

Baking bread is as old as humanity itself. It is a tradition, a heritage. Bread, like all foods, evolves. And bakery products these days are no longer the sole territory of traditional bakers. Competition from other food categories is forcing the industry to pay more attention to new demands from consumers and retailers alike. The search for convenience, changing eating patterns, increased health concerns are just a few examples of the challenges that confront today's bakers. 

What do we expect from Puratos in the next 20 years? 

Puratos Philippines aims to be the best and to stay the best in their trade. Their mission is to educate and to inspire craftsmanship in the baking industry. The company looks forward to promote its innovations to more bakers from different segments such as bakery chains, catering and food service, bread and biscuit manufacturers, and other related industries. They also look forward to make their presence known to more students from HRM and culinary schools and those taking up nutrition, food technology, and other food-related courses as they are the potential bakers and innovators of the future. And with the help of reliable business partners such as the growing Puratos dealerships in different parts of the country, Puratos will be able to reach out to more customers and offer them endless possibilities to help grow and sustain their business. 

With over a hundred quality products, a deep understanding of consumers' needs, passionate and skilled people to carry out the Puratos mission to be reliable partners, there is no doubt that Puratos will be able to continually serve its clients in the best way possible. And all this for one simple reason: just as bread is good for people, Puratos wants to be good for bread.

Last September 20, 2017 at Puratos Philippines - Bakery owner, Professional baker, Home baker, Entrepreneur, the retailer of baking ingredients and media partners are gathered together to know more about the latest Mobile App - (Puratos My Bakery).

My Bakery is your "handy buddy" in your baking life, your virtual best friend for your baking business.

What are the privileges you will enjoy when you download the app?

• Locate Puratos dealer near you
• Be updated on their events
• Discover Latest Products
• Get product information such as description, shelf life, and usage rates
• Watch informative videos
• Order Online through Puratos Express Delivery
• Get recipes in just a few taps
• Customer service assistance
• Save your favorite products

Gender equality at home with Ariel’s #JuanWash



 

Perhaps no era has prompted a more dramatic shift in gender norms than this one; and these changes are most evident in one of the most basic facets of daily life — chores. 

 

Where household tasks were once viewed as “women’s work” decades prior, nowadays, a more equal division of tasks for cooking, cleaning, laundry duties, and the like in the new millennium is far from unusual.

According to the National Statistical Coordination Board (NSCB), Filipino men are getting more and more involved in household work. In fact, statistics show that a significant increase was seen in the beginning of 2000s, with employed men allotting an average of 5 hours working on chores. This is a big jump, compared to the average of 1.87 hours from the numbers gathered on employed men from 1979.

With these findings, it’s exciting to see how this would continue to take off to new heights. A contemporary and fresh perspective on equality always starts from the core of the community, the family, and this is precisely why Ariel wants to keep the conversation going for every Juan.

As an homage to the men who show their support with the simple yet powerful act of contributing to housework, Ariel’s #JuanWash campaign seeks to inspire men to embrace one of the crucial roles in making a house a home by simply chipping in on the laundry. On September 1, 2017, Ariel will be launching the campaign online as a thank you to the Juan Washers, or the men who confidently help with the laundry thanks to Ariel Power Gel that makes washing clothes easily done in no time at all.

“For a long time, it has been common for women to have a bigger share in terms of household chores. With the rise of double-income homes and a more open-minded cultural landscape, men are now much more accepting of the idea of contributing to the housework,” explains Luisito Morante, Regional Brand Communications for Procter & Gamble, ASEAN Fabric & Home Care.

Many homes have their laundry washed twice a week. If the men of the household were to set aside one day for laundry, this can mean a world of difference for the family as a whole. As a convenient reminder of how each week gives men an opportune moment to show their support, Ariel is looking to dedicate Fridays as #JuanWash days. With this slight addition to their weekly routine, the men of the household can be a New Man as an expert in laundry, all thanks to Ariel Power Gel that makes superior clean effortless. Especially formulated for better stain removal, anyone can now reach the new standard of laundry with Ariel #JuanWash.

By celebrating the men who take a stand for equality through #JuanWash, Ariel continues to break barriers after coming from the successful launch of #AhonPinay – a project in partnership with TESDA (Technical Education and Skills Development Authority) that sought to provide women with more work opportunities by training them in commonly male-dominated jobs. Through #JuanWash, Ariel further emphasizes the advocacy of empowering Filipinos by showcasing the modern Juan’s role in laundry chores as a critical step towards welcoming the change to lead. Because someone who is man enough to do laundry, is someone who cares enough to let the women in their lives have the same opportunity to progress even more.

In partnership with Eat Bulaga, Ariel will be scouring through many different barangays in Metro Manila to find Juan Washers every Friday, starting on September 1. Not only is this meant to put the spotlight on individual Juan Washers, but it’s a way to show everyone how valuable their role is in further pushing equality in the family and in the community.

A lot is in store for Ariel’s #JuanWash initiative, and we hope you can also take part in spreading the word for this nationwide movement! Go ahead and be a part of the change by contributing to your share of the household chores with #JuanWash – one wash at a time.

To learn more, visit Ariel’s website, Facebook, and Youtube page.

Procter & Gamble

P&G is the world’s largest and most profitable consumer products company, and takes pride in bringing many well-loved Brands to the Filipino consumer including Tide, Safeguard, Pampers, Whisper, Head & Shoulders, Ariel, Downy, and a lot more.  Proud to be the continuous source of strong leadership talent for P&G businesses across the globe with many Filipino P&Gers holding our flag high and leading critical businesses around the world.

Ariel

Ariel is a brand of laundry detergents – liquid and powder – made by P&G. It is the flagship brand in P&G’s European, Mexican, Japanese, Brazilian, Peruvian, Turkish, Filipino, Pakistani, Colombian, Chilean, Indian, and Venezuelan portfolios. In some U.S stores, Mexican Ariel is available.



SM SUPERMALLS 100 DAYS X'MAS COUNTDOWN

At a media launch on September 16, SM announced exciting deals and fun-filled activities for the customer to experience a more meaningful celebration this year. 

September 16 marks the start of the SM Supermalls 100 days to Christmas countdown as the retail giant brings new and fun experiences in 64 mails nationwide, drumming up glee and anticipation for the world's longest Christmas celebration - Christmas in the Philippines.

From carols in the mall to being a one-stop wonderland for holiday needs, SM has been part of every Filipino family's Christmas tradition in the past three decades. 

As sparking lights and whimsical archways begin to greet customers on September 16, it is the perfect time of the year to create your Christmas list, especially with SM's upcoming pre- Christmas offerings in 64 SM malls nationwide. The well-loved Watson's Gift Sets starting  October will be great for stocking up on staples for holiday gift options. Set in the whole of October is The SM Store Kids' Sale, where shoppers can enjoy big discounts on selected kids' clothes, shoes, and toys for the kids in their lives. The Pre-Holiday Sale then kicks in from October 20 to 31, offering up to 70% off on Christmas deals and great finds. 

Beefing up a gift the selection in December is the Buy-3-Get-1 promo on featured home appliances at SM Markets, plus the much awaited Holiday Gift Baskets of SM Supermarkets. Also not to be missed is the P100,000 Shopping Spree promo, where shoppers only need to spend P3,000 at The Store for a chance to win P100,000 shopping money!

As part of the 100 days of Christmas countdown, SM will also surprise 100 shoppers from September 16 to December 25 with special Christmas treats - something SM mallgoers from Baguio to Davao must watch out for.

The man behind the famous songs "Beautiful Girl" Mr. Jose Mari Chan

To join SM's 100 days #SMagicalChristmas countdown, check out https://www.smsupermalls.com/smagicalchristmas/, or head to your favorite SM mall and experience the merry and exciting fun that awaits you!

FRIESPAMORE JOINS THE 2017 FOOD AND DRINKS ASIA FESTIVAL

Friespamore is a locally owned fast food outlet that will be positioned as an international franchise through our creative approach to the company's image and detail presentation. 

Friespamore will entice youngsters to bring their friends and family with our innovative environment, fresh-cut Belgian fries, and selection of unique signature dipping sauce, and refreshing drinks. 

Friespamore sells gourmet fries and drinks in one cup with various toppings to choose from. We use the concept of Belgian Fries, where the fries are all made from fresh potatoes and fried twice. Their outlet also provides excellent and friendly customer service to support the ambiance of fun, energetic and youthful lifestyle. 

In today's highly competitive environment, it is becoming increasingly difficult to differentiate one fast food outlet from another.Their main priority is to establish one outlet in a crowded location preferably near schools and universities. Later, their effort will be a further development of more retail outlets all over the Country. 

It is the answer to an increasing demand for snack-type fast food, (fries & drink in one cup) to be consumed while walking around. 

It will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. 

Friespamore is a locally owned fast food outlet that will be positioned as an international franchise through our creative approach to the company's image and detail presentation. 

They will imitate successful establishments, such as Jollibee and McDonald's, which represent the majority of our core target market, between 18 to 35 years of age. Their store will feature display cooking of their featured Belgian Fries from cutting to frying. Their customers will also be able to read their in-house brochures in regards to all knowledge about Belgian Fries and our drinks. Their store will be decorated with fast food setting, such as a bright counter and display menu on the wall. 

Their main goal is to be one of the most successful fast food outlets in the Philippines, Friespamore will strive to be a premier local fast food brand in the local marketplace. They want their customers to have the total experience when visiting their outlets as they will learn about this fascinating new concept. their main focus will be serving high-quality food at a great value.