Every first Friday and Saturday of the month, SM Supermalls transforms into a sustainability hotspot with its national 'Trash to Cash' (TTC) recycling market, where people can trade recyclable rubbish for cash. This initiative, part of SM Supermalls' garbage-Free Future campaign, has been in place since 2007 and promotes garbage segregation, recycling, and environmental awareness while also providing financial benefits to communities.
The TTC program, which is held in 87 SM malls countrywide, provides an easy and accessible platform for consumers, renters, and local communities to participate in sustainable garbage management. TTC actively contributes to the circular economy by ensuring that recyclables are properly sorted and recycled, which reinforces SM Supermalls' commitment to responsible environmental management.
Encouraging sustainable habits with tangible impact
The influence of TTC has been significant. In 2024, the campaign collected over 12 million kg of recyclables, earning over ₱28 million for participants. This is similar to saving 204,000 trees if all recyclable garbage is paper, or reducing carbon emissions by 18,000 tons if all recyclable waste is plastic. TTC is more than just a recycling campaign; it empowers individuals, organizations, and enterprises by turning sustainability into a meaningful and community-driven practice.
“TTC is more than just a recycling program—it’s a movement that enables communities to turn environmental responsibility into real opportunities. By participating, people not only contribute to waste reduction but also gain financial incentives, proving that sustainability can be both impactful and rewarding.” ~Steven Tan, SM Supermalls President
A caring call to action: Be part of the change
As climate challenges grow, initiatives such as TTC demonstrate that small actions, when taken together, have a significant environmental impact. By participating in this program, individuals can contribute to the fight against waste pollution, support the circular economy, and take a meaningful step toward a more sustainable future.
How to participate in Trash to Cash
With TTC locations scattered worldwide, SM Supermalls provides convenient drop-off places where consumers can properly dispose of things such as paper, plastic bottles, and other recyclable garbage. Joining the TTC movement is simple. Segregate your recyclable rubbish and bring it to any participating SM mall. Visit the SM Supermalls official website to learn how you can help create a cleaner, greener future.
To learn more about TTC and other sustainability initiatives under SM’s Waste-Free Future campaign, follow @SMCaresOfficial on social media.
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