SM for MSMEs' Wall of Champions commemorates the Filipino entrepreneurial spirit

(L-R): Jam Puentespina from Malagos Chocolate (the Medium Enterprise Champion), Carmela Prado from Kawayan Collective (the Small Enterprise Champion), Teresa Santiano from Tropical

In a vibrant celebration of Filipino entrepreneurship, SM Supermalls proudly launched the micro, small, and medium-sized enterprises (MSMEs) Champions' Wall, a visual tribute to the tenacity, devotion, and greatness of the country's 17,000 MSMEs.  The spectacular event, held at the SM Mall of Asia (MOA), brought together notable visitors to recognize the 2024 Presidential Awardees for MSMEs and their vital contributions to the nation's commercial scene.

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A symbol of innovation and perseverance

The MSME Champions' Wall is a symbol of ingenuity and tenacity, representing the path of Filipino entrepreneurs who continue to grow despite obstacles.  The installation, created as a mix of art and storytelling, highlights the various industries and success stories that comprise the MSME sector. 

In the photo: The 2024 Presidential Awardees for micro, small, and medium enterprises (MSMEs) from Kawayan Collective, Hey Success PH, Ai-She Footwear Fashion, Nelly Coffee and Tablea, Malagos Chocolate, Tropical Palm Herb Manufacturing, and Jojie’s Bakeshop, with SM Supermalls Executive Vice President for Marketing Jonjon San Agustin, Senior Assistant Vice President (SAVP) for Marketing – MSMEs Pats Dy, AVP for MSMEs Royston Cabunag, and Department of Trade and Industry (DTI) Division Chief Cynthia Dela Cruz

Honoring the 2024 Presidential Awardees

Key members from the Department of Trade and Industry (DTI), SM Supermalls executives, and the private sector attended the event, as did the prestigious recipients.  In his opening remarks, Jonjon San Agustin, Executive Vice President for Marketing at SM Supermalls, underlined the importance of creating platforms for MSMEs to develop, saying, “This wall is more than just an installation; it reflects the relentless spirit of Filipino entrepreneurs who drive economic growth and inspire innovation.”

The Medium Enterprise Awardee, Malagos Chocolate, offers award-winning Philippine-grown cacao.

The event's centerpiece was the formal acknowledgment of the 2024 Presidential Awardees for MSMEs, individuals, and enterprises who have proven exceptional performance, innovation, and community impact.  Each awardee described their experience, emphasizing the critical role that MSMEs play in job creation, industry expansion, and national development.

The small enterprise finalist, Aishe Fashion, crafts locally sourced espadrilles, empowering Persons with Disabilities (PWD) artisans.

SM Supermalls' commitment to MSME growth

SM Supermalls remains committed to promoting local businesses through initiatives like the SM for MSMEs Program, which offers entrepreneurs increased market prospects, business support, and national recognition. 

With this effort, SM Supermalls strengthens its support for MSMEs, demonstrating its commitment to being a true partner on their path to success.  The MSME Champions' Wall, which rises towering inside SM MOA, will serve as a permanent reminder of Filipino businesses' resilience, enthusiasm, and excellence.

For MSMEs who wish to join the program, visit msme.smsupermalls.com.

About SM Supermalls

SM Supermalls, owned by SM Prime Holdings, is the leading mall developer and operator in the Philippines. As a staunch advocate for MSMEs, SM Supermalls is dedicated to helping Filipino entrepreneurs succeed. Join our thriving marketplace across 80+ malls nationwide. Visit www.smsupermalls.com/sm-for-msmes/ to download your MSME application or email us at customercare@smsupermalls.com with your most innovative product and preferred location. Don't miss this opportunity to grow your business with SM Supermalls today!