Discover Europe Like Never Before: Landers Superstore’s Biggest European Festival is Here!

The Grand Launch of the European Festival 2025 kicked off in style with a ribbon-cutting ceremony, joined by European Chamber of Commerce of the Philippines (ECCP) Executive Director Florian Gottein, Landers Deputy Chief Executive Officer Bill Cummings, Ambassador of Spain to the Philippines Miguel Utray, British Embassy Representative Windy Añonuevo, celebrities Carla Abellana and Daniel Matsunaga.

For many Filipinos, Europe is the ultimate dream destination, with breathtaking landscapes, rich history, and cultural treasures. You don't have to travel far to enjoy its charms. Landers Superstore, the country's fastest-growing membership retail chain, is hosting THE BIGGEST EUROPEAN FESTIVAL this month to highlight European excellence and bring popular European products closer to home.

Drawing on the overwhelming success of Japan Fest last year, Landers Superstore is raising the bar even higher for this festival, with more premium European brands on display, more deals to love, and more exciting activities that will transport you to the streets of Paris, Rome, or Madrid.  Whether you're a fan of fine European delicacies, a culture enthusiast, or simply looking for something to do on a weekend, Landers Superstore's European Festival promises to be a grand celebration not to be missed.

European Festival Grand Launch

To kick things off, Landers Superstore held a grand launch for the Biggest European Festival at Landers Arca South on March 5, 2025. The event began with an electrifying flamenco performance by AXIS, laying the groundwork for a fully immersive cultural experience.

The European Festival 2025 Grand Launch opened with a captivating Flamenco dance performance, setting the stage for a vibrant celebration of European culture, music, and traditions.

The ribbon-cutting ceremony was led by Landers Deputy Chief Executive Officer Bill Cummings, Ambassador of Spain to the Philippines Miguel Utray, European Chamber of Commerce of the Philippines (ECCP) Executive Director Florian Gottein, British Embassy Representative Windy Anonuevo, and celebrities Carla Abellana and Daniel Matsunaga.

Landers Superstore Deputy Chief Executive Officer Bill Cummings welcomed guests at the European Festival 2025 Grand Launch, highlighting strong Euro-Filipino ties and Landers’ commitment to world-class shopping experiences.

“Through the years, we’ve hosted incredible festivals featuring top brands and products from all over the world. Each one was a step forward in our mission to bring global excellence closer to our members. This time, we’re taking things even further. The Landers European Festival is a celebration of excellence, authenticity, and discovery, featuring over a thousand premium European finds—from beloved household names to new brands you’ll surely love. Beyond just shopping, we’ve prepared immersive and fun-filled experiences that will transport you to Europe. You can taste, explore, and sample our premium selection for free while also enjoying booths that offer cultural exchange and other fun-filled activities.” ~Bill Cummings, Landers Deputy Chief Executive Officer

In his welcome remarks, he emphasized the event's significance, describing it as Landers' most ambitious showcase to date. He also emphasized the festival's unique experiential component, encouraging attendees to participate in the Landers European Festival Caravan.

Mr. Florian Gottein, European Chamber of Commerce of the Philippines Executive Director

European Chamber of Commerce of the Philippines Executive Director Florian Gottein highlighted the importance of Euro-Filipino partnerships at the European Festival 2025 Grand Launch, celebrating cultural and economic collaboration.

Ambassador of Spain to the Philippines Miguel Utray celebrated the European Festival 2025 Grand Launch, emphasizing the vibrant influence of Spanish heritage in Filipino culture and cuisine.

Mr. Miguel Utray, Ambassador of Spain to the Philippines

Ambassador Utray and Director Gottein both expressed enthusiasm and support for the festival, emphasizing its importance in strengthening economic and cultural ties between Europe and the Philippines.

Experience European excellence firsthand 

The festival's highlight is the European Festival Caravan, a special in-store event that allows members to experience European excellence up close and personal. The stores will be transformed into charming European-style streets complete with food stalls and exhibitor booths. Members can enjoy free samples of European delicacies, get exclusive deals from travel agencies specializing in Europe tours, and interact with organizations that promote European arts and culture.

Guests enjoyed free tastings of Prime Hydration Strawberry Watermelon from the UK and Chios Gardens Pink Lemonade from Greece—both available for sale at the European Festival 2025.

Street artists will provide free caricature portraits to members who purchase a minimum of P500 in single receipts from Landers Central, while Human Statues will entertain members.

The caravan will first stop at Landers Arca South on March 7–9, then Landers Nuvali on March 12–16, Landers Otis on March 19–23, and Landers Arcovia City on March 26–30.

Shop and save on premium European products

The Biggest European Festival Sale will run alongside the caravan from March 7 to March 30.  This sale is an excellent opportunity to indulge in the best European finds at 50% off and Buy 1 Get 1 deals.  From tasty snacks to bath and beauty essentials, this sale makes it easier than ever to indulge in authentic delights from Spain, Italy, the United Kingdom, Germany, and France, among others.

Get special deals at Landers Central and Doppio

Members can also take advantage of exciting promotions at Landers Central and Doppio, such as P100 off an 18" whole pizza (any flavor), P170 off Jamon Creamy Truffle Pasta (regularly priced at P189), and 50% off an Iced Spanish Latte.  These special dining deals make the European Festival even more rewarding for foodies looking to indulge in delectable flavors at unbeatable prices.

Join the BIGGEST European Festival in town!

Don't pass up this opportunity to enjoy European wonders while saving significantly on premium European products.  Sign up or renew your membership to take part in the town's BIGGEST European Festival.  Membership is currently priced at P700 for Premium Membership and P1,200 for Business Membership.  The Landers Cashback Everywhere Credit Card allows you to earn up to 5% cashback on all purchases, no matter where you shop.

See you at Landers European Festival – and discover why your membership means MORE at Landers!