Weaving the Past into the Future: Cebu Pacific Promotes Philippine Textile Arts

Cebu Pacific (PSE: CEB), the Philippines' leading carrier, is encouraging all Juans to discover more of the country's cultural heritage with the launch of its latest initiative to promote Philippine tourism, the QR Flight Codes, which are patterned after traditional weaves from various local communities. 

QR Flight Codes were made in partnership with Department of Science and Technology – Philippine Textile Research Institute (DOST-PTRI):

• Underscores CEB’s commitment to enhancing domestic tourism while shining a light on the artistry and cultural heritage of Filipino weaving communities. 

The QR Flight Codes highlights five unique weaving styles from different parts of the country:

• The intricate and nature-inspired markings of Ilocos Norte’s Binakol
• The elegantly-colored stripes of Occidental Mindoro’s Ramit
• The bright hues and iconic plaid design of Iloilo’s Hablon
• The bold and colorful checkered patterns of Antique’s Patadyong
• The striking geometric patterns and vivid colors of Zamboanga’s Yakan

Scanning these QR Flight Codes, which are strategically placed on billboards along major thoroughfares and airports across the country, as well as in select magazines, will allow travelers to learn more about these traditional weaves and discover additional attractions in the destinations where they originate. 

CEB collaborated with local weaving communities across the country to ensure that the history and significance of these fabrics are preserved in making the QR Flight Codes. These include the:

• Paoay Weavers of Ilocos Norte supported by Mariano Marcos State University (MMSU);
• The Hanunuo Mangyan of Occidental Mindoro supported by the Awati Ti Kape Community Development Program;
• The Baraclayan Weavers Association of Iloilo;
• The Patnongon Multipurpose Cooperative and Bagtason Loom Weavers Association of Antique; and the
• Yakan by Oriental Weaves of Zamboanga supported by MMSU.

To encourage travelers to learn more about these weaves while exploring the Philippines, CEB has launched an exclusive seat sale until January 15, 2025, allowing them to book flights to all domestic destinations for as little as PHP 199 one-way base fare, excluding fees and surcharges. The travel period for this seat sale is January 4 to June 30, 2025.

CEB operates in 35 domestic and 27 international destinations spread across Asia, Australia, and the Middle East.  

Book your flights now at bit.ly/CebuPacificSale. 

Follow Cebu Pacific Air's Social Media Accounts:

Facebook: CebuPacific Air

X: @CebuPacificAir

Instagram: cebupacificair