TCL Electronics, a leading consumer electronics brand and the world's second-largest TV brand, today unveiled a diverse range of display technologies at CES 2025. This includes QD-Mini LED TVs, professional monitors, in-car displays, mobile phones, tablets, smart watches, smart projectors, and RayNeo AR glasses. TCL also unveiled its most recent AI advancements in new product categories, as well as a comprehensive smart home ecosystem, demonstrating its commitment to providing smarter and healthier lifestyles and inspiring greatness around the world.
Revolutionizing Display Technologies
TCL's flagship TCL X11K QD-Mini LED TV, which has over 14,000 local dimming zones and delivers stunning clarity and visual precision, exemplifies the company's display innovation leadership. TCL's All-domain Halo Control Technology enhances the viewing experience, bringing each frame to life with vivid detail. To complement these visuals, TCL has strategically partnered with Bang & Olufsen, a leader in luxury audio, to deliver their bespoke sound solution, Audio by Bang & Olufsen, which provides users with an experience as compelling as the visuals.
This collaboration also includes the TCL A300 Series TV, which is sleek and stylish and offers a premium audio experience. The TCL booth features the world's largest QD-Mini LED TV, the 115'' QM891G, as well as the Q85 Soundbar, which is the ideal companion for large TVs with immersive audio performance. For gamers, the R83 Professional Monitor Series provides pixel-level precision, enhancing immersive gaming and creativity. These products demonstrate TCL's commitment to meeting diverse consumer preferences, ranging from large TVs to sophisticated and design-forward solutions.
TCL's product line also includes the award-winning NXTPAPER 4.0 technology, which is an evolution of the company's full-color electronic paper display technology. NXTPAPER 4.0, which was designed to reduce eye strain while providing exceptional visual quality, made its debut in the TCL NXTPAPER 11 Plus Tablet, with plans to expand the technology to other mobile phones.
The RayNeo X3 Pro Smart Glasses signal the beginning of the true AR era. With built-in computing power, the model eliminates the need for external devices, resulting in increased performance in a compact, streamlined design. TCL also introduces the PLAYCUBE Projector, which redefines portable projection with style and versatility. TCL also showcases automotive electronics innovations such as intelligent Cockpits and Driving Solutions.
Pioneering AI-featured and Smart Connectivity
TCL's exciting news at CES 2025 includes the introduction of TCL Ai Me, the world's first modular AI companion robot. Ai Me, with its charming lifelike aesthetic and detachable space capsule base, is a concept product that seamlessly blends companionship and smart living. It improves daily life by providing natural interactions and personalized experiences, adapting to individual needs and enriching the user's lifestyle through intelligent and interactive features.
Another highlight is that TCL's flagship TV series will incorporate Google's Gemini model, with plans to launch an entirely new Google TV with Gemini capabilities in 2025. TCL is also showcasing an interactive demo in a dedicated showroom, revealing the immersive and intelligent features of its TV using the Gemini model, which promises to transform home entertainment.
TCL's LINKHUB HH516 5G AI CPE Router provides a smart network experience with higher throughput, lower latency, and lower power consumption for a variety of scenarios. TCL showed off its D1 Series Smart Lock, which includes the D1 Pro with next-gen AI palm vein recognition and the D1 Ultra, the world's first 4-in-1 smart deadbolt that integrates a smart lock, security camera, video doorbell, and an innovative 3.5-inch display.
Leading the Way in Sustainability and Design
TCL’s CES pavilion embodies its commitment to user-centric design and innovation with a natural, stylish, and eco-conscious ambiance. Highlights include eco-friendly remote controls made from recycled tea leaves and cardboard furniture that underscores TCL’s emphasis on sustainable practices. Expanding its vision of intelligent and eco-friendly living, TCL also brings innovative products with smart and sustainable home solutions.
TCL FreshIN 3.0 Air Conditioner redefines cooling by incorporating features that promote health, increase energy efficiency, and improve convenience. The liftable Fresh Air Inlet brings in fresh outdoor air, eliminates odors, and boosts indoor oxygen levels. The energy-saving technology intelligently adjusts the operation frequency, and Smart Voice Control enables hands-free operation without an internet connection.
Meanwhile, the TCL FREE BUILT-IN Refrigerator transforms modern kitchens with its sleek, space-saving design and advanced food preservation technologies. Similarly, the P680 Washer-Dryer Set is stackable and ideal for small spaces, with anti-wrinkle technology and user-friendly cycles for optimal garment care.
Essential to TCL’s green efforts is its Smart Home Energy Management Solution (HEMS), integrating solar panels, energy storage, and heat pumps for efficient energy use.
Global Partnerships and Excellence
TCL demonstrates its innovative energy to younger generations through partnerships with top-tier sports and entertainment IPs around the world. TCL's partnership with the NFL, North America's most-watched sports league, is highlighted at CES 2025, with NFL Hall-of-Famer Charles Woodson engaging with onsite fans to strengthen TCL's connections with its audience.
TCL's deep and vibrant engagements with local communities and global partners have earned widespread consumer recognition, as evidenced by its 2024 performance, which saw it rank second globally for TV shipments and first in North America for TV retail sales volume during the first three quarters of the year.
About TCL
Philippines:
TCL Electronics (HKG:1070) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets globally. TCL specializes in the research, development, and manufacturing of consumer electronics products ranging from TVs, audio, and smart home appliances. Visit the TCL home page at https://www.tcl.com/ph/en.
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