TCL Unveils Inspiring Court at Araullo High School in time for Olympic Day

TCL, a prominent global technology brand, has always tried to a philosophy that perfectly embodies the Olympic spirit.  TCL, the official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category, is devoted to fulfilling its corporate social duty, supporting the Olympic Sustainable Development Goals, and creating a brighter future.

TCL's initiative strengthens its dedication to the Olympic spirit by providing a thrilling and meaningful basketball event with unparalleled experiences.  It brings together top local basketball players and professional coaches in a refurbished setting, with the goal of inspiring greatness among young, ambitious athletes at the grassroots level.

“We're happy to launch this partnership officially. As we celebrate International Olympic Day and our status as the Worldwide Olympic and Paralympic Partner, this basketball clinic perfectly embodies TCL's commitment to ‘Inspire Greatness’ among hopeful kids who aspire to do their best in the field of basketball.” ~Peter Chen, TCL Philippines CEO

The 'TCL Basketball Camp,' held at Araullo High School in Manila, drew top basketball players from both professional and collegiate leagues.  To begin off the program, a contract signing ceremony was held between TCL Electronics and Araullo High School.  TCL CEO Peter Chen, TCL Deputy Marketing Director Shae Yu, TCL Deputy Product Director of Air Conditioner Bert Cheung, TCL Brand Manager Joseph Cernitchez, Rain or Shine Assistant Brand Manager Red Magcase, and Araullo High School Assistant School Principal II Ms. Ebuena P. Alvarez all attended the contract signing.

TCL Champions School Sportsmanship

A newly restored TCL basketball court was unveiled, adding to the excitement around TCL's relationship with Araullo High School.  The 4,700 square foot basketball court and 2,072 square foot outer basketball court lines were refurbished in partnership with Rain or Shine, who supplied the paint ingredients.  TCL TVs and air-conditioning systems worth ₱300,000 were donated to upgrade the basketball court and school facilities.

Bert Cheung, TCL's Deputy Product Director of Air Conditioner, fired the ceremonial first shot to begin the basketball game.  The primary highlight of the event was the Basketball Clinic, which was organized by Better BasketballPH Skills Camp and attended by forty young athletes.  JD Cagulangan, the Korean Basketball League (KBL) Rookie of the Year for UP Fighting Maroon and Suwon KT Sonicboom, added to the excitement by providing direction and inspiration.  JD attended the basketball clinic and shot hoops with the other attendees.

TCL's brand partner, Blackwater Coach Jeffrey Cariaso, also took part, offering his basketball knowledge in a succinct coaching principles workshop designed exclusively for PE coaches.  Mr. Augusto D. Baldoz, Head Teacher VI, MAPEH Department at Araullo High, will be joining Coach Jeffrey in the discussion.

(L-R) Araullo High School's Head Teacher VI - MAPEH department Augusto Baldoz,  Head Teacher VI English Dept Shiela M. Vergara, Head Teacher VI Math Dept Maita Camilon, Assistant School Principal Ebuena Alvarez, TCL CEO Peter Chen, TCL Deputy Marketing Director Shae Yu, and TCL Brand Manager Joseph Cernitchez.

(L-R) Rain or Shine Assistant Brand Manager Red Magcase, TCL Brand Manager Joseph Cernitchez, TCL CEO Peter Chen, TCL Deputy Marketing Director Shae Yu, and Araullo High School Assistant School Principal Ebuena Alvarez

A TCL Basketball Clinic, which was facilitated by Better BasketballPH Skills Camp, was held coinciding with the MOA signing wherein forty young athletes participated.

UP Fighting Maroon and Suwon KT Sonicboom's Rookie of the Year in the Korean Basketball League (KBL) JD Cagulangan joined the basketball clinic and shot hoops with the participants.

TCL Brand Partner and Black Water Head Coach Jeffrey Cariaso with Araullo High School PE Coaches

Upholding the Olympic Spirit

[L-R] Kevin Wang, Chief Operating Officer of TCL Technology, joined Honorary Life President Thomas Bach and President Kirsty Coventry of the International Olympic Committee for a ceremony unveiling TCL’s commemorative stone at the Donors’ Wall of the Olympic Museum in Lausanne, Switzerland last June 22, 2025.

Also in line with the first global celebration of Olympic Day as a Worldwide Olympic and Paralympic Partner, TCL was honored in a special ceremony on June 22, with its name added to the Donors’ Wall at the Olympic Museum in Lausanne, Switzerland. This recognition highlights TCL's significant contribution to smart terminals and display solutions, which are set to enhance the development of sports and culture through innovative technology. The ceremony saw key representatives from the International Olympic Committee (IOC), including President Thomas Bach and President-elect Kirsty Coventry, Olympic Museum Director Angelita Teo alongside Chief Operating Officer of TCL Technology Kevin Wang, who unveiled a commemorative marble brick engraved with TCL’s logo. This permanent addition signifies TCL's outstanding contributions to the international Olympic movement, echoing the Olympic spirit of "Faster, Higher, Stronger—Together" and TCL's commitment to "Inspire Greatness."

TCL was asked to attend the historic inauguration of Kirsty Coventry as the 10th IOC President on June 23, which marked a new chapter for the Olympic movement, further solidifying this partnership.  As the first African and female IOC President, Coventry's trailblazing leadership is a perfect fit with TCL's "TCLforHer" campaign, a platform devoted to supporting women around the world via culture and technology.  Inspired by the IOC's "Let’s Move" campaign, TCL also started its first global effort to boost Olympic Day celebrations around the world.  This campaign features a dynamic film that uses TCL display technology to connect two future Olympic host cities during the Winter and Summer.

Leading up to the 2025 Milan Cortina Winter Olympics, TCL will build on its 30-year legacy in sport by expanding its relationship with the IOC to encourage cultural engagement through cutting-edge technology and improve the growth of the Olympic movement.

To Even Greater Sporting Events

“Through this endeavor, we aim to impart Olympic values to our Filipinos. We hope our partnership with Araullo High School becomes a hub for more vibrant, engaging activities, inspiring people to connect and celebrate through sports. Here's to more exciting and fulfilling events like this in the future!" ~Peter Chen, TCL Philippines Chief Executive Officer

More than simply providing what people need, TCL seeks to ignite hope and aspiration through this basketball event, sharing a truly admirable spirit.

About The International Olympic Committee

The International Olympic Committee is a not-for-profit, civil, non-governmental, international organisation which is committed to building a better world through sport. It redistributes more than 90 per cent of its income to the wider sporting movement, which means that every day the equivalent of USD 4.2 million goes to help athletes and sports organisations at all levels around the world.

About TCL Philippines:

TCL Electronics (HKG:1070) is a fast-growing consumer electronics company and a leading player in the global TV industry. Founded in 1981, it now operates in over 160 markets worldwide. TCL specializes in the research, development, and manufacturing of consumer electronics products, including TVs, audio, and smart home appliances. Visit the TCL home page at https://www.tcl.com/ph/en.