Pru Life UK and Prudence Foundation, in collaboration with the Department of Education (DepEd) and Junior Achievement (JA) Philippines, have expanded the Cha-Ching programme throughout the National Capital Region (NCR) and fully integrated it into the Bicol Region (Region V) DepEd curriculum, reaffirming their commitment to promoting financial literacy among Filipino youth.
Bicol Region (Region V) has become the first region in the Philippines to institutionalize and fully incorporate Cha-Ching into the Department of instruction's school curriculum, marking a significant step forward in the extension of financial literacy instruction through Cha-Ching. The initiative is also expanding in the National Capital Region. Over 1.5 million children in the Philippines have been taught Cha-Ching, and more than 47,000 teachers have been educated and retrained.
On June 25, over 100 attendees gathered at the Marquis Events Place in Bonifacio Global City to celebrate these milestones, strengthen partnerships, and highlight the program's long-term vision at an event titled "Cha-Ching: Creating a Financially Literate Future Together," which included representatives from Pru Life UK, Prudence Foundation, program partners, and the Insurance Commission of the Philippines.
Pru Life UK's Chief Legal and Sustainability Officer, Paul Mandal, emphasized the company's strong commitment to financial education, as well as its collaboration with DepEd, in delivering long-term impact and fostering resilience.
“When we teach children the value of money early on, we are empowering a generation to make smarter choices and build a financially secure future.” ~Paul Mandal, Chief Legal and Sustainability Officer of Pru Life UK
Cha-Ching is an award-winning global financial literacy programme developed by Prudence Foundation, the community investment arm of Prudential plc, Pru Life UK's parent company. It equips the next generation with the financial knowledge and skills they need to make informed decisions that lead to financial well-being and a secure future. In conjunction with JA Asia Pacific, a school curriculum program for children aged seven to twelve was created to impart money-savvy values, knowledge, and behavior. Over 3 million students have been taught the curriculum in 16 markets in Asia and Africa, with over 87,000 instructors trained to date.
At the occasion, a panel discussion on best practices in financial education was held to assist ongoing efforts to advance financial literacy in the Philippines. Dr. Gilbert T. Sadsad, Regional Director of DepEd Region V; Dr. Miguel Mac Aposin, Assistant Regional Director, DepEd Region VI; and Mr. Jed Velarde, President of the JA Philippines Board of Trustees, were on the panel.
To finish the session, the Prudence Foundation offered a presentation on the future of the Cha-Ching programme and the necessity of partnership in addressing the worldwide financial literacy gap.
Through these collaborations, Cha-Ching continues to empower the next generation and inspire change that starts in the classroom and spreads to homes and communities.
About Pru Life UK
Pru Life UK is the leading life insurer in the Philippines demonstrating its commitment to protect Filipinos’ financial future and well-being for every life, for every future.
Established in 1996, Pru Life UK operates in over 200 branches and general agency offices in the Philippines, and holds the largest life insurance agency force of almost 40,000 licensed agents.
Pru Life UK offers a wide range of tailored solutions that address the unique and evolving needs across demographics and life stages. These include life protection, health, accident and disability, and investment-linked insurance.
Currently, Pru Life UK serves over 930,000 individual policyholders and more than 85,000 insured group members, and ranks first in New Business Annual Premium Equivalent* and Total Renewal Premium Income from Variable Life Insurance Products** as of FY 2024, according to the Insurance Commission.
Pru Life UK is a subsidiary of Prudential plc, with a 175-year legacy of safeguarding the future of millions of families for this generation and generations to come.
Pru Life UK is headquartered in 9/F Uptown Place Tower 1,1 East 11th Drive, Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its main customer center is located in G/F Cluster 2, Uptown Parade, Megaworld Blvd. corner 36th street Uptown Bonifacio, Taguig City 1634, Metro Manila, Philippines. Its customer center contact details are: +63 (2) 88875433 (within Metro Manila) and 1-800-107785465 (for domestic toll-free via PLDT landline), email: contact.us@prulifeuk.com.ph.
The PRU customer center processes customer concerns based on applicable timelines provided by the law. Visit www.prulifeuk.com.ph/en/contact-us/ for the list of its branches and more information.
Pru Life UK is legally permitted to provide financial products or services in the Philippines as regulated by the Insurance Commission.
The Insurance Commission’s head office is located in 1071 United Nations Avenue Ermita, Manila, Philippines.Their Cebu District office is located Unit 17, Ground and Second Floors, The Gallery, Pope John Paul II Avenue, Barangay Kasambagan, Cebu City, while their Davao District office is in Door 2 & 3, 3rd Floor of YAP Building Quimpo Boulevard, Ecoland, Davao City. Visit www.insurance.gov.ph/contact-us/ for more information.
Notes:
*New Business Annual Premium Equivalent (NBAPE) – premium for a new policy paid in a year
*Renewal Premium Income from Variable Life Insurance Products – premium collected for existing policies
Please use "Pru Life UK" when referring to the company.
About Prudence Foundation
Established in 2011 in Hong Kong, Prudence Foundation is the community investment and philanthropic arm of Prudential plc.
The Foundation builds financial wellbeing, and climate and health resilience for underserved Asian and African communities. We are committed to sustainable, long-term solutions that empower individuals and communities to make informed financial decisions, access affordable financial products, as well as be more prepared and protected against climate related health risks. We actively engage in public-private partnerships, collaborate with governments, NGOs, communities and other private sector entities to build collective efforts for lasting change. To date, our programmes are implemented across 16 markets in Asia and Africa, reaching millions of people.
For more information: www.prudencefoundation.com
Prudential is not affiliated in any manner with Prudential Financial, Inc. a company whose principal place of business is in the United States of America, nor with The Prudential Assurance Company Limited, a subsidiary of M&G plc, a company incorporated in the United Kingdom.
About Junior Achievement Philippines
Junior Achievement of the Philippines (JA Philippines) is a proud member of JA Worldwide®, a global nonprofit organization dedicated to empowering youth. JA Philippines offers K-12 programmes focused on fostering financial literacy, work readiness, and entrepreneurship skills among young individuals. With nearly a century of experience, JA has implemented successful programmes across 123 countries, collaborating with academia, government, and the private sector.
JA Philippines has been recognized for its outstanding contributions and partnerships. The organization has collaborated with various corporate social responsibility (CSR) projects. This collaboration highlights JA Philippines' commitment to promoting economic empowerment and providing opportunities to the youth. The global impact of JA Worldwide has garnered significant recognition. The organization has been nominated for the Nobel Peace Prize for two consecutive years due to its remarkable achievements in empowering youth globally and its ability to foster unity amidst diversity.
Are you passionate about empowering youth and shaping the future generation? Volunteer with Cha-Ching and be part of our impactful initiative recognized at the 2024 Asia-Pacific Stevie Awards! Join us in our pursuit of transforming lives, one student at a time. By becoming a volunteer, you'll play a vital role in equipping young minds with essential financial literacy skills; you may visit https://www.cha-ching.com/en/.
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