Sony Philippines held an exclusive launch event at Batangas Racing Circuit on January 22, 2025, for photographers, videographers, and tech enthusiasts to witness the highly anticipated debut of the Sony α1 II and the FE 28-70mm F2 G Master lens (SEL2870GM). The event celebrated Sony's unwavering commitment to innovation and excellence, cementing its position as a pioneer in the imaging industry.
Sherard Yu and Benjo Cabarro, renowned guest speakers, demonstrated the α1 II and SEL2870GM in action, captivating the audience. Their sessions highlighted these products' incredible capabilities in both videography and photography, demonstrating Sony's commitment to providing creators with cutting-edge tools.
Pioneering Excellence in Imaging
Shuhei Sugihara, Managing Director of Sony Philippines, opened the event, emphasizing the brand's vision of delivering Kando, a Japanese word meaning deep emotion. His words set the tone for the day, emphasizing Sony's commitment to combining technology and artistry.
“This philosophy inspires us to create products that not only meet the technical needs of professionals but also evoke a profound emotional connection.” ~Shuhei Sugihara, Managing Director of Sony Philippines
Sherard Yu’s Video Demo: A Showcase of Precision and AI Power
Sherard Yu, a Sony Alpha Professional, performed a thrilling video demonstration with the α1 II. Sherard captured breathtaking footage of race cars performing precision drifting and donut tricks, demonstrating its AI-driven real-time tracking and high-resolution 8K video capabilities. The demo demonstrated the camera's ability to produce cinematic-quality images in fast-paced, dynamic environments. The α1 II is a game-changer for professional videographers, offering seamless tracking and vibrant detail.
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| Photo taken using Sony α1 II |
Benjo Cabarro’s Action-Packed Photo Session
Benjo Cabarro, a renowned sports and motorsports photographer, showcased the α1 II and SEL2870GM lens's ability to capture high-speed action photos. Benjo's dynamic shots of motorsports highlighted the camera's exceptional 50.1MP sensor and lightning-fast focus, as well as the lens' exceptional sharpness and bokeh. His tips for freezing motion and creating depth in action-packed shots captivated the audience, demonstrating how these tools expand the possibilities of sports photography.
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| Photo taken by Benjo Cabarro using the SEL2870GM |
Collaborative Night Shoot: Portraits in Motion
The evening concluded with Sherard and Benjo's collaborative night shoot. Using a dramatic setup involving sports cars, motorcycles, smoke machines, and rain simulation, the duo demonstrated how the α1 II and SEL2870GM excel in low-light and difficult environments. The results, stunning portraits with rich details and striking contrast, exemplified Sony's commitment to excellence.
The Sony α1 II: Redefining Professional Imaging
The α1 II builds on the legacy of its predecessor with enhancements that cater to both photographers and videographers. Key features include:
- High-Speed Performance: A 50.1 MP full-frame sensor with up to 120 AF/AE calculations per second ensures precision and speed.
- Advanced AI Technology: Real-time recognition and tracking for both stills and video.
- Unmatched Video Capabilities: 8K 30p and 4K 120p recording with 15+ stops of dynamic range.
FE 28-70mm F2 G Master Lens: Precision and Versatility
The SEL2870GM lens complements the α1 II with its exceptional optical performance and adaptability. Key highlights include:
- Wide Aperture: A constant F2 aperture for stunning bokeh and low-light performance.
- G Master Quality: Edge-to-edge sharpness and minimal distortion.
- Smooth Operation: Advanced focus mechanisms for both stills and video.
A Milestone for Creators
Sony's launch of the α1 II and SEL2870GM was a celebration of innovation and creativity. The products showcased promise to redefine what's possible in imaging, empowering creators to bring their visions to life with tools that push boundaries. They are now available nationwide at all authorized Sony dealers.
Stay updated on Sony’s latest innovations by following @Sonyphinc on Instagram and TikTok. The future of imaging has arrived, and it’s brighter than ever.
About Sony Corporation
Sony Corporation is a wholly owned subsidiary of Sony Group Corporation and is responsible for the Entertainment, Technology & Services (ET&S) business. With the mission to “create the future of entertainment through the power of technology together with creators,” we aim to continue to deliver Kando* to people around the world. For more information, visit: http://www.sony.net/
*Kando is a Japanese word that roughly translates to the sense of awe and emotion you feel when experiencing something beautiful and amazing for the first time.
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