Fisher Mall Launches an Advocacy Campaign to Start the Holiday Season

The mall launched the “Fishing for Joy” initiative to support children with cancer.

Fisher Mall officials and Congressman Arjo Atayde lead this year’s traditional Christmas Tree Lighting Ceremony (L to R: Lisa Macuja; Vice Chairwoman, Moleen Del Rosario; Chairman, Bobby Del Rosario; President, Ray Del Rosario; Fisher Mall Quezon Avenue Mall Manager, Anthony Beltran; Cong. Arjo Atayde; Gabriel Atayde; Patricia Atayde; Montito Almario).

On November 28, 2024, Fisher Mall celebrated the official launch of their Fishing for Joy campaign and held a Christmas tree-lighting ceremony, marking the meaningful start of the holiday season at their Quezon Avenue branch. 

Fisher Mall Quezon Avenue’s activity center shines bright this holiday season

Through Fisher Mall's "Fishing for Joy" initiative, Fisher Elite Card holders can conveniently make donations to help the mall's selected beneficiary. From now until December 31, 2024, 10% of every purchase made by customers using their Fisher Elite Card will be donated. Fisher Mall's chosen charity, Bahay Aruga Inc., a non-governmental organization that offers children with cancer temporary housing and support, is continuing their partnership this year. 

“As we enter the season of giving, this initiative allows us to spread joy beyond the holiday season. Our Fishing for Joy campaign is our way of giving back and partnering with Bahay Aruga Inc. reflects our commitment to making a meaningful impact on the lives of those in our community. As we want to strengthen the sense of community and foster a spirit of giving, we want to make it easy for our shoppers to take part in the initiative, and give them the opportunity to make a difference.” ~Raymond Del Rosario, President of Fisher Mall Group of Companies

Fisher Mall President Raymond Del Rosario, Quezon City Congressman Arjo Atayde, and Gabriel Atayde came together to spread holiday cheer with a heartfelt gift-giving activity to the beneficiaries from Bahay Aruga, Inc.

The event was also attended by key officials from Quezon City Government, including Congressman Juan Carlos “Arjo” Atayde, who took part in the gift-giving ceremony for the beneficiaries. Also present were Quezon City District 1 Action Officer, Ollie Belmonte and Tourism Officials Ma. Victoria Auto and Vince Buenaventura. Manila Broadcasting Company (MBC) Chairman and CEO Frederico J. Elizalde and his wife, Lisa Macuja, also showed their support to the event.

According to President Del Rosario, the company's continuous dedication to uniting the community through significant, locally based initiatives is reflected in the "Fishing for Joy" campaign. He added that the project is a component of the vision that his father, Robert "Bobby" Del Rosario, Chairman of the Fisher Mall Group of Companies, who attended the event to lend his support, left behind. 

This is only the start of Fisher Mall's long-term cause. Del Rosario clarified that they have been backing Bahay Aruga Inc. since the previous year due to their commitment to supporting kids and their families in their most trying times. They will continue their joint community service through the Fishing for Joy campaign in 2024, given the success of their partnership.

President Raymond Del Rosario delivered his speech and emphasized importance of Christmas Launch to their commitment to the community

This holiday season, bring your loved ones to Fisher Mall Quezon Avenue for a festive season of joy and purpose! The Christmas display will be up until January 6, 2025. To get more updates from Fisher Mall, you may visit their website at https://fishermall.com.ph/ and follow them on their official Facebook page https://www.facebook.com/OfficialFisherMall and Instagram https://www.instagram.com/fishermallph/.