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| Photo shows (from left): Mikey de Quiros, APR, PRSP Internal Auditor and Full Circle Comms. President; Jeremy Jabines, Novo Nordisk Philippines Head of Marketing & Communications; Jacqui Del Castillo, Novo Nordisk Philippines Communications & OCM Manager; Wei Sun, Novo Nordisk Philippines General Manager; Julio Araneta, Novo Nordisk Philippines Product Manager; Lucelle Pujol, Novo Nordisk Philippines Lead Product Manager; Abi Matsuzawa, Full Circle Comms. Media Relations Manager; Karla de Quiros, Full Circle Comms. Accounts Director; and Norman Agatep, APR, PRSP Vice President External Affairs. |
Novo Nordisk Philippines' "Truth About Weight" campaign received a Gold Anvil Award at the 2025 Anvil Awards from the Public Relations Society of the Philippines (PRSP), recognizing the campaign's influence in developing meaningful, science-based public health communication.
The Gold Anvil award recognizes the campaign's achievement in raising national awareness of obesity as a chronic, complex condition, not just a personal choice.
The "Truth About Weight" campaign was started in response to data from the Food and Nutrition Research Institute (FNRI) indicating that four out of ten adult Filipinos suffer from obesity. Novo Nordisk Philippines sought to change the conversation about obesity from one of stigma and blame to one of science, understanding, and compassionate treatment through education and advocacy based on more than 25 years of worldwide obesity research.
The campaign contributed to increased public and policy engagement, including support for regional health initiatives like the Quezon City Healthy Q.C., and increased awareness of obesity as a serious and undertreated disease linked to over 200 conditions, including diabetes, hypertension, heart disease, and some types of cancer. ordinance.
“This Gold Anvil Award affirms Novo Nordisk Philippines’ commitment to responsible, evidence-based communication that prioritizes public health, dignity, and long-term disease prevention—ensuring that conversations about obesity lead to informed action and better health outcomes for Filipinos. And Truth About Weight was an important starting point as we move into 2026. This work will evolve into NovoCare, strengthening how we support patients beyond awareness.” ~Wei Sun, General Manager of Novo Nordisk Philippines
The Anvil Awards of PRSP are widely considered as the "Oscars of Philippine Public Relations," recognizing programs that excel in strategy, execution, and social relevance.
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