Friday, September 12, 2025

Top 3 Things You Can’t Miss at HIMBON: The 39th Negros Trade Fair



Culinary Creations by Rising Negrense Chefs - Two Negrense talents surprised the crowd and took the spotlight at the media premiere of Himbon: The 39th Negros Trade Fair on August 26, 2025—and their names are memorable.  Their gastronomic cuisine was only a sample of what is possible: inventive, world-class, and proudly Negrense!





This year, the Negros Trade Fair makes its historic debut at SM Aura—and it’s bringing with it  the flavors, fashion, and flair of Negrense heritage. Here are the main reasons of must experiences for foodies, fashionistas, and lifestyle lovers you don’t want to miss: 

#1 Heritage Weaves, Modern Fashion & Accessories 


Handwoven Hablon, hand-smocked dresses, and chic tropical fibers reimagined for today’s wardrobe. Paired with striking local jewelry and artisanal accessories, these pieces prove heritage and modernity can walk the runway together.


#2 Handcrafted Home Finds 


From pandan to bamboo to buri—Negrense artisans transform natural fibers into elegant accents for your home. Discover design-forward décor and furnishings that bring timeless Negros craftsmanship into modern living.


#3 Artisan Sweet & Savory & Pasalubong 



Stock up on flavors that define Negros: – From Mumshies’ delicacies to Virgie’s home-made mango tarts and pastries, plus savory favorites like the Ereneta-Manaloto’s bottled Chorizo de Bacolod and a lot more— Sweet or savory, these iconic bites are made for gifting—or for keeping all to yourself. 


Experience More at HIMBON

HIMBON is more than just a shopping destination; it is also a celebration of Negrense culture.  Sip on Don Papa rum and locally created wines while live acoustic music fills the air, bringing the warmth of Negros hospitality straight to the metropolis.  Let the fair inspire your next vacation with presentations of pristine beaches, heritage haciendas, and gastronomy tours—all of which invite you to experience Negros firsthand.   Of course, every artisan booth and designed nook has a narrative waiting for your feed, so don't forget to document your #HimbonMoments along the way.

At its core, HIMBON means “to gather.” And this fair is exactly that—a gathering of food, fashion, and heritage that  celebrates both tradition and modern creativity. 
  • Save the Date: Sept 23–28 | SMX Convention Center, SM Aura 
  • Taste. Shop. Celebrate. Experience Negros like never before. 














About SM Supermalls MSMEs 
Celebrating 40 Super Years of Evolving With You, SM Supermalls—one of Southeast Asia’s largest mall developers and  operators with 88 malls nationwide—marks a new era of connecting communities and redefining the malling experience  through sustainability, innovation, and inclusivity. SM also champions Filipino entrepreneurship, empowering MSMEs— driving local growth, showcasing homegrown talent, and fueling the Filipino spirit of enterprise. 

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