Snacks have a unique place in Filipino homes. In fact, a global poll on the State of Snacking in 2024 found that the Philippines leads the globe in snacking! Almost all Filipinos polled (98%) consume one snack every day, exceeding the global average of 91%. A top snack brand recently issued a State of Philippine Snacking report, which referenced this poll and provided insights on how, why, and when Filipinos nibble.
Not only do Filipinos snack the most, but they also snack the most often when compared to the global average. Among those polled, 84% consume two snacks each day, which is higher than the global average of 63%. Finally, 42% claim they snack three times each day, which exceeds the global average of 31%. According to the report, morning and afternoon snacks are preferred since they enhance energy levels. These snack periods provide energy for Filipinos, with three-quarters (3/4) of them snacking. “Snacking gives me a much-needed pick me up throughout my day.” Apart from boosting energy, snacking also provides connections for Filipinos with 90% saying that “…sharing snacks with others is my love language.”
The State of Philippine Snacking is a compilation of findings from a global survey by the same name, currently in its sixth year. The Harris Poll performed an online study for snacking firm Mondelēz International from October 10-22, 2024, among persons in the Philippines aged 18 or older. Mondelēz International manufactures popular food brands such as Oreo, Cadbury Dairy Milk, Toblerone, and Tiger biscuits. Previously a compounded study of worldwide findings, this is the first year the Philippines has been included in the survey, providing insight into Filipino eating habits.
“Snacking is an essential part of Filipino culture. It allows people to connect with family and friends, relive fond memories, and treat themselves after a productive day. The insights from this year’s State of Philippine Snacking report confirm that Filipinos embrace snacking as part of their daily lives. At the same time, we see a shift toward more mindful choices, with consumers looking for snacks that balance enjoyment and nutrition.” ~Aleli Arcilla, Managing Director of Mondelēz International in the Philippines
Snacking Mindfully
Even as Filipinos snack the most globally, they do so mindfully. Mindful Snacking matters to Filipinos, according to the survey. An overwhelming 99% of Filipino snackers engage in mindful snacking behavior with 92% agreeing, “I appreciate my snacks more when consumed mindfully.” The most important piece of snacking advice that consumers have received is that they should “…enjoy snacks in moderation.” (55%). 80% also look for portion-controlled snacks. 91% similarly agree, “I combine my favorite snack foods with other, more nutritious foods for balance.”
Snacking is a cherished part of Filipino life, adding moments of joy to everyday routine. 96% agree, “Life is more fun with a bit of indulgence.” 92% also agree, “Snacking is my way of treating myself after a productive day.” Lastly, 86% agree “Some snacks should just be for enjoyment or satisfaction.”
The Where and How of Snacking
Filipino snackers also have preferences on where to buy their snacks and how to enjoy them. According to the survey, 67-68% of consumers surveyed say they buy their snacks from malls or neighborhood convenience stores.
Additionally, Filipinos want to snack sustainably. 99% of Filipino consumers engage in sustainable initiatives/behaviors, including using eco-friendly products (60%) made out of sustainable materials.
For more insights from the State of Snacking 2024 report, check out this infographic on how snacking is a love language globally link here.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world with 2024 net revenues of approximately $36 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100, and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.
About Mondelez Philippines
Mondelez Philippines, Inc. has been providing consumers with delicious snack products for the past 62 years - since 1963. Its product portfolio includes Tang powdered beverages, Eden cheese, mayonnaise and sandwich spread, Cheez Whiz spread, Oreo cookies, Tiger energy biscuits, as well as Toblerone and Cadbury Dairy Milk chocolates. The company employs about 450 people in the Philippines, with a manufacturing facility in Parañaque City. Visit https://ph.mondelezinternational.com/home