On December 1, 2024, the eagerly awaited McDonald's Stripes Run 2024 came to an unprecedented close at the SM Mall of Asia Concert Grounds. With an incredible 11,000 participants, the 13th edition of this family fun run saw the highest attendance in its history.
The McDonald's Stripes Run has been a celebration of fitness, friendship, and family since its inception in 2010. By raising ₱1 million for the Bahay Bulilit Learning Centers, which offer secure and caring environments for kids in underprivileged areas, this year's event carried on its tradition of supporting the Ronald McDonald House Charities (RMHC).
McDonald's Philippines credits a robust digital outreach strategy and ongoing innovation for the event's record-breaking attendance.
"The McDonald’s Stripes Run has built a loyal following over the years, but we’ve also worked hard to keep it fresh and exciting. This year, we leveraged social media, engaged with schools and fitness groups, and partnered with pet communities to create a truly inclusive event. The inclusion of the Fur Stripes category reflects McDonald’s broader commitment to creating feel-good moments. It’s a way to make the event more inclusive, family-friendly, and meaningful, while celebrating the special bond between humans and their pets. The long-term goal of Bahay Bulilit is to give every child access to quality early learning opportunities, regardless of their background. By participating in the Stripes Run, families are not only strengthening their bonds but also contributing to this important cause.” ~Adi Timbol-Hernandez, McDonald’s Philippines Assistant Vice President for Corporate Relations and Impact and Vice President of RMHC Philippines
The Fur Stripes category, which enables runners to run with their furry friends, is one of the event's most well-received additions. This year, 500 fur babies joined in the fun, filling the category to capacity. In order to promote inclusivity and acknowledge pets as a vital component of family bonding, McDonald's created this special category.
The Agoncillo Family (Ryan, Judy Ann, and Luna), KaladKaren, Angeline Quinto, Ysabel Ortega, Barbie Forteza, and David Licauco were among the well-known celebrities who attended, which increased the excitement. Their presence boosted the crowd's energy levels and demonstrated how appealing the event is to a wide range of age groups.
More Bahay Bulilit Learning Centers will be established across the country with the money raised from the Stripes Run. While their parents are at work, these centers offer secure environments for kids to grow, learn, and play.
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