New Insights on Chocolate’s Attraction

In time for World Chocolate Day, Mondelēz International, a well-known snack company with well-known brands like Cadbury Dairy Milk, Tang, Eden Cheese, Cheez Whiz, and Toblerone, announced the release of its insights about the world's love for chocolate. The results are included in the company's fifth annual State of Snacking report, which highlights its continued dedication to comprehending customer preferences and providing the greatest snacking experiences while upholding its mindful snacking philosophy. 

The Universal Connection to Chocolate

Mondelēz International reports that, in honor of World Chocolate Day this July, an overwhelming 82% of global consumers think that "chocolate is good for the soul." This sentiment highlights the universal connection that people have with chocolate, spanning generations and geographical boundaries. Furthermore, according to 73% of consumers, chocolate has the sweet ability to “...turn an ordinary moment into something extraordinary,” emphasizing its ability to make everyone's everyday experiences more enjoyable and special. 

Chocolate: An Essential Source of Joy

It's important to remember that while the world enjoys this popular snack, 72% of consumers worldwide express concern that "...a world without chocolate would be a world without joy." This fear, which is reported to be consistent across various geographic locations, highlights the allure of chocolates as a source of happiness, comfort, and satisfaction. 

Chocolate vs. Social Media: A Surprising Choice

Chocolate is so beloved that 57% of respondents said they would prefer to give up social media for a month instead of going without chocolate for a month. This choice highlights the special joy that chocolate offers, which makes it a delicacy that people all over the world adore. 

The All-around Benefits of Chocolate

As part of the State of Snacking report, consumers also stated other various reasons for their love and fondness of chocolate

• 73% agree that “savoring chocolate is like taking a mini vacation for your senses.”
• 68% say, “the thought of chocolate brightens my day, every day.”
• 60% believe that “breaking a chocolate bar isn’t just about the snack; it’s about breaking barriers and creating bonds with others.” 

These insights demonstrate that chocolate is more than just a treat; it’s a source of comfort, joy, and social connection that brings people together. 

Chocolate Consumption Trends

The survey also highlighted chocolate consumption habits:

• 81% of global consumers eat chocolate at least monthly.
• 56% enjoy consuming chocolate at least weekly.

Mondelēz International's Commitment to Snacking Excellence

With a strong commitment to leading the way in snacking going forward, Mondelēz International is actively investing in deepening its understanding of consumer trends and preferences. The company provides insightful information about the evolving snacking market in its annual State of Snacking report, which is produced in collaboration with The Harris Poll. The company also backs the Mindful Snacking initiative, which promotes mindful eating as a way to avoid overindulging and have a more enjoyable snacking experience. This initiative, which is referred to locally as "Snack na Swak," highlights the company's goal of empowering consumers to have healthy snacks. 

To learn more about the State of Snacking, the report is published and available at Mondelēz International’s website: www.mondelezinternational.com/stateofsnacking.

About Mondelēz International

Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack right in over 150 countries around the world with 2023 net revenues of approximately $36 billion, MDLZ is leading the future of snacking with iconic global and local brands such as OREO, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100, and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.

 

About Mondelez Philippines 

Mondelez Philippines, Inc. has been providing consumers with delicious snack products for the past 61 years - since 1963. Its product portfolio includes Tang powdered beverages, Eden cheese, mayonnaise and sandwich spread, Cheez Whiz spread, Oreo cookies, Tiger energy biscuits, as well as Toblerone and Cadbury Dairy Milk chocolates. The company employs about 450 people in the Philippines, with a manufacturing facility in Parañaque City. Visit https://ph.mondelezinternational.com/home.