Sunday, June 23, 2024

Prime Z opens with SWAT in battle gear 'mascots', sans DTI permit?



The sight of the Special Weapons and Tactics (SWAT) team in full battle gear acting as the new company's "model, mascot, or endorser" left attendees and onlookers in a state of shock during the recent soft opening of Prime Z. 

The SWAT squad of the Philippine National Police (PNP) is not often seen, "in all their glory," at a private function unrelated to the community's peace and order initiatives, according to the sources.

The SWAT team's presence at Prime Z Entrepreneurs Inc., a marketing firm, prompted some observers to compare the company's opening to a military exercise. 

They stated that they are unsure if the elite PNP force can now be hired by a private business or event to serve as mascots, security guards, or even as brand ambassadors.

Observers revealed that Prime Z purportedly lacks a Department of Trade and Industry (DTI) authorization, a fundamental necessity for its kind of operations, even if company has obtained a Securities and Exchange Commission (SEC) registration. They added that the business sold and distributed "high risk food products," which the Food and Drug Administration (FDA) lists as having the potential to easily result in food poisoning.

The observers are asking the Department of the Interior and Local Government (DILG) Secretary Benjamin Abalos Jr., whether the SWAT activities at the Prime Z event is still part of the PNP mandate.

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