TARA! Your Next Great Getaway Is Already Here

Whenever someone says "Tara!", you instantly know an adventure is about to begin. It's one of the most recognizable Filipino expressions that means "Let's go!", "Come with me!", or "Join the adventure!" a simple invitation that reflects the warmth, excitement, and sense of togetherness that define Filipino travel.

From left: Claire Bernabe, Head of Sales of Megaworld Hotels & Resorts (MHR); Geraldine Gaw, General Manager of Hotel Lucky Chinatown; Eden Decano, Chief Finance Officer of MHR; Arturo Boncato Jr., Group General Manager of MHR; Cleofe Albiso, Managing Director of MHR; Capt. Stanley Ng, Undersecretary of the Department of Tourism; Loleth So, Group Commercial Director of MHR; Divine delos Reyes, Head of People Management of MHR; Den Navarro, General Manager of Savoy Hotel Manila; Rowena Samonte, General Manager of Twin Lakes Hotel.

This beloved expression became the inspiration behind TARA! (Travel Away and Reignite Adventure), the newest nationwide campaign of Megaworld Hotels & Resorts (MHR). I recently attended its official media launch at Hotel Lucky Chinatown in Binondo, Manila, where members of the media, travel bloggers, lifestyle influencers, and content creators gathered to witness how one of the country's leading hotel groups is encouraging Filipinos to rediscover the beauty of local destinations.

More than simply introducing a hotel promotion, the event celebrated domestic tourism and reminded everyone that memorable adventures don't always require international flights. Sometimes, the best experiences are found just a few hours away from home.

"This campaign reflects our shared belief with the Department of Tourism that domestic tourism remains one of the strongest drivers of a resilient and sustainable tourism industry. Every local trip supports livelihoods, celebrates our culture, and creates meaningful economic opportunities for communities across the country. Through TARA!, we hope to make discovering more to love about the Philippines easier, more accessible, and ultimately more rewarding for every Filipino." ~Cleofe Albiso, Managing Director of Megaworld Hotels & Resorts

Supporting Philippine Tourism One Staycation at a Time

"TARA! is not just another hotel room promotion. It is an invitation for Filipinos to rediscover the incredible destinations we already have, from the heritage streets of Manila and Iloilo to the pristine beaches of Boracay and Cebu to the cool escapes of Batangas. With thousands of room keys across our portfolio, we are creating more opportunities for travelers to explore different parts of the country while enjoying the warmth of our Sampaguita brand of service wherever they go." ~Loleth So, Group Commercial Director of Megaworld Hotels & Resorts

The launch was graced by Stanley Ng, newly appointed Undersecretary of the Department of Tourism, who praised Megaworld Hotels & Resorts for supporting the DOT's "Discover More to Love" campaign.

Mr. Stanley Ng, Newly Appointed Undersecretary of the Department of Tourism

His message resonated with everyone in the room: the Philippines still has countless destinations waiting to be explored, and campaigns like TARA! make it easier for Filipinos to travel more frequently without stretching their budget.

According to the Department of Tourism, domestic tourism generated ₱3.26 trillion in tourism expenditure last year—an increase from ₱3.16 trillion in 2024. These figures highlight the growing interest of Filipinos in exploring their own country while supporting local businesses and communities.

A Binondo Food Crawl That Showed Travel Can Begin in Your Own City

One of my favorite parts of the event happened after the launch when we joined a specially curated Binondo Food Crawl.

 

Walking through the colorful streets of Binondo reminded me why this district remains one of Manila's greatest treasures. Established in 1594, Binondo is recognized as the oldest Chinatown in the world, making it one of the city's most historically significant destinations.

From iconic Chinese-Filipino delicacies to generations-old restaurants and hidden food gems, every stop reflected centuries of cultural exchange that continue to influence Filipino cuisine today. It was the perfect reminder that meaningful travel doesn't always mean going far—you can rediscover history, culture, and amazing food right in the heart of Manila.

Megaworld Hotels & Resorts: The Largest Hotel Operator in the Philippines

One thing I learned during the launch is just how expansive Megaworld Hotels & Resorts has become.

Today, MHR manages 16 hotels with more than 9,000 room keys strategically located across Metro Manila, Boracay, Cebu, Batangas, and Iloilo. Each property is thoughtfully integrated within Megaworld's signature townships, allowing guests to enjoy hotels, shopping centers, restaurants, entertainment hubs, business districts, and tourist attractions all within one destination.

Whether you're planning a staycation, family vacation, romantic getaway, business trip, or workcation, there's a Megaworld hotel that perfectly suits your travel style.

TARA! Promo: Hotel Deals Starting at Only ₱3,800

The TARA! Travel Away and Reignite Adventure campaign runs until November 29, 2026, with stays valid until November 30, 2026. Guests can book directly through participating hotel websites using the promo code TARAMHR.

Here are the participating hotels and why each destination deserves a visit.

Belmont Hotel Manila

Promo: From ₱3,800 (Room Only)

Located inside Newport City and just across NAIA Terminal 3 via the Runway Manila bridge, Belmont Hotel Manila is one of the most convenient hotels for travelers arriving or departing from Manila.

Trivia: Its rooftop swimming pool and rooftop bar offer relaxing views of the airport skyline, making it a favorite among transit travelers and staycation guests alike.

Savoy Hotel Manila

Promo: From ₱3,800 (Room Only)

Just a few steps away from Newport World Resorts, Savoy Hotel Manila combines affordability with modern comfort.

Trivia: Its colorful contemporary interiors are inspired by travel and movement, making every corner Instagram-worthy while offering easy access to entertainment, shopping, and dining.

Grand Westside Hotel

Promo: From ₱3,800 (Room Only)

Situated within Entertainment City, Grand Westside Hotel is Megaworld's newest landmark hospitality development.

Trivia: It is currently recognized as one of the largest hotels in the Philippines by room inventory, making it ideal for large conventions, business events, and leisure travelers visiting Manila Bay.

Kingsford Hotel Manila

Promo: From ₱3,800 (Room Only)

Perfectly located near Okada Manila, Parqal, SM Mall of Asia, and other Entertainment City attractions.

Trivia: Families love staying here because of its proximity to Manila Ocean Park attractions, convention centers, and numerous dining destinations.

Hotel Lucky Chinatown

Promo: From ₱3,800 (with Breakfast)

The launch venue itself perfectly showcased why Hotel Lucky Chinatown is the ideal base for exploring Binondo.

Trivia: Guests can easily walk to Binondo Church, Ongpin Street, Escolta, Jones Bridge, and some of Manila's oldest and most famous restaurants, making it one of the best hotels for food tourism and heritage walks.

Eastwood Richmonde Hotel

Promo: From ₱5,800 (with Breakfast)

Located inside Eastwood City, this hotel offers a perfect mix of business convenience and leisure.

Trivia: Eastwood City is recognized as the first-ever live-work-play township in the Philippines, pioneering the integrated township concept that Megaworld is known for today.

Richmonde Hotel Ortigas

Promo: From ₱3,800 (with Breakfast)

Nestled in Ortigas Center, the hotel remains a favorite among business travelers.

Trivia: Its central location provides quick access to major shopping malls like SM Megamall, Shangri-La Plaza, and Estancia, making it an excellent base for both work and leisure.

Belmont Hotel Boracay

Promo: From ₱3,800 (with Breakfast)

Located inside Boracay Newcoast, Belmont offers a peaceful alternative to the island's busier stations.

Trivia: Guests enjoy access to Newcoast Beach, a quieter stretch of white sand perfect for sunrise walks and relaxing away from the crowds.

Savoy Hotel Boracay

Promo: From ₱3,800 (with Breakfast)

Known for its tropical-inspired architecture and family-friendly amenities.

Trivia: The hotel offers complimentary shuttle services to White Beach, giving guests the best of both worlds—peaceful accommodations and convenient access to Boracay's famous nightlife.

Chancellor Hotel Boracay

Promo: From ₱3,800 (with Breakfast)

One of the newest additions to Megaworld Hotels & Resorts.

Trivia: Its modern design and strategic location make it an excellent option for travelers who want to experience Boracay's world-famous beaches while enjoying contemporary comforts.

Savoy Hotel Mactan

Promo: From ₱3,800 (with Breakfast)

Located within The Mactan Newtown in Lapu-Lapu City.

Trivia: The hotel is just minutes away from the historic Mactan Shrine, where local hero Lapu-Lapu defeated Ferdinand Magellan in 1521, making it an ideal base for combining history and beach adventures.

Mercure Mactan Cebu

Promo: From ₱3,800 (Room Only)

A newly opened internationally branded hotel under the Accor group.

Trivia: It blends French-inspired hospitality with Filipino warmth while offering convenient access to beaches, island hopping tours, and Mactan-Cebu International Airport.

Richmonde Hotel Iloilo

Promo: From ₱3,800 (Room Only)

Located inside Iloilo Business Park.

Trivia: It is only minutes away from the Iloilo Convention Center and serves as an excellent starting point for exploring Iloilo's famous heritage churches, museums, and culinary scene, including the city's renowned La Paz Batchoy.

Belmont Hotel Iloilo

Promo: From ₱3,800 (Room Only)

One of the newest hotels in Iloilo's thriving business district.

Trivia: Its location provides easy access to Festive Walk Mall, Iloilo River Esplanade, and many of the city's emerging lifestyle destinations.

Twin Lakes Hotel

Promo: From ₱5,800 (with Breakfast)

Perched above the Twin Lakes township in Batangas.

Trivia: It offers one of the most breathtaking panoramic views of Taal Lake and Taal Volcano. Because of its cooler climate and vineyard-inspired surroundings, many visitors compare the experience to a countryside escape in Europe—without leaving the Philippines.

After attending the launch, I realized that TARA! is more than just another hotel sale. It's an invitation to slow down, reconnect with loved ones, support local tourism, and rediscover the incredible destinations our own country has to offer.

Whether you're planning a quick weekend staycation in Metro Manila, a food trip in Binondo, a relaxing beach escape in Boracay or Cebu, a cultural adventure in Iloilo, or a scenic retreat overlooking Taal Lake, Megaworld Hotels & Resorts makes it easier to travel without breaking the bank.

Sometimes, the best adventures aren't found abroad—they're waiting right here at home.

So the next time someone says, "Tara!", don't hesitate.

Pack your bags, book your stay, and experience why there's always more to discover, more to experience, and definitely more to love in the Philippines.

Galaxy Unpacked July 2026: A New Shape Unfolds

Samsung Electronics will host Galaxy Unpacked on July 22 in London, United Kingdom. — a city that creates trends rather than following them. 

Join us as we reveal the most recent additions to the Galaxy portfolio, which has redefined the foldable category. The next generation of Galaxy devices, which combine intelligent capabilities with innovative form factors, are expected to deliver more personalized and adaptive experiences, setting a new standard for the AI era.

The event will be streamed live on Samsung.com, Samsung Newsroom and Samsung’s YouTube channel beginning 9:00PM Philippine Time.

Make sure to register and complete the form at https://samsung.com/ph/unpacked to get a ₱2,000 e-voucher and a chance to win the newest Galaxy device.

Per DTI Fair Trade Permit No. FTEB-261104, 261688 Series of 2026

Go Healthy with Taiwan 2026 Launches New Top 20 Mentorship Program to Turn Bold Health Ideas into Market-Ready Solutions

The 2026 campaign's Top 20 Mentorship Program matches finalists with industry experts to transform creative concepts into market-ready solutions, building on a record-breaking inaugural edition of 638 submissions from 55 countries. The program also welcomes more innovators globally to apply.

Following the global launch of the "Go Healthy with Taiwan 2026" campaign at a press conference in Taiwan on May 27, the global effort is currently seeking applications from innovators, startups, researchers, institutions, and organizations throughout the world, including those from the Philippines. Participants are encouraged to use Taiwan's products, technologies, and business models to create scalable health and wellness solutions. This year, a new Top 20 Mentorship Program gives each finalist immediate access to industry experts, providing a compelling new motivation for innovators worldwide to submit their ideas.

The campaign, organized by the International Trade Administration (TITA), Ministry of Economic Affairs, Taiwan, and implemented by the Taiwan External Trade Development Council (TAITRA), focuses on the theme "Designing Healthier Futures Together." It highlights Taiwan's strengths in smart healthcare, medical devices, sports and fitness technology, healthy ageing, and wellness, encouraging participants to apply these capabilities to communities, workplaces, cities, and

In 2026, the Top 20 Mentorship Program will assist finalists in refining business models, validating market opportunities, accelerating commercialization, and strengthening international partnerships. The inaugural campaign received 638 proposals from 55 countries, exceeding the target of 100.

The impact of last year's campaign is already clear. In Ukraine, the winning team successfully installed Taiwanese medical equipment in healthcare institutions and used the entire prize money to boost equipment acquisition and hospital donations. Perovskia of Switzerland collaborated with Everlight Chemical on research that was published in Nature, with pilot production set to begin in 2026. Ideas Lab teamed with Taiwan Institute of Sports Science (TISS) to implement AI-powered motion analysis technology, providing access to professional-grade sports instruction.

How to Submit a Proposal 

Eligible participants can submit suggestions on the official Go Healthy with Taiwan website. Proposals must be in English and should describe the proposed solution, its estimated impact, and how it incorporates Taiwanese products, technology, services, or business models. Submissions will be reviewed using predefined grading criteria.

Submission Details & Deadlines 

Applications: https://bit.ly/GoHealthywithTaiwan2026PH

Submission Deadline: August 1, 2026 (23:59 GMT+8) 

Note: Applications cannot be modified after submission. 

The top three winning concepts will get US$30,000 each, and the top 20 finalists will receive personalized mentorship from industry professionals. The six finalists will also be invited on a funded trip to Taiwan to meet with prominent Taiwanese businesses, learn about the country's health innovation ecosystem firsthand, and compete in the final round.

AI, preventative care, and longevity-focused technology are transforming the global health industry, opening up new opportunities in fields such as healthcare, hospitality, insurance, workplace wellness, and sports science. Taiwan's established strengths in smart healthcare, digital health, and systems integration enable it to provide innovations that are easily adaptable to global markets. As the Philippines becomes a hub for digital health and wellness entrepreneurship, the campaign aims to scale innovative concepts through collaboration with Taiwan.

For more information, please visit the official website: https://gohealthy.taiwanexcellence.org/ 

Participating in the “Go Healthy with Taiwan 2026” global contest is quick and easy. Just share your innovative idea by completing this e-Form ( https://bit.ly/GoHealthywithTaiwan2026PH ), and your submission will automatically be considered as your official contest entry.

JSKILLS and Pilipinas Aguilas Dominated Red Bull Half Court National Finals, Headed for World Finals This December

On June 13, Manila's JSKILLS and Pilipinas Aguilas won the Red Bull Half Court 2026 Philippines National Finals in Bigger Pictures, Mandaluyong, to become national champions. Following qualifying in Luzon, Visayas, and Mindanao, the Philippines' greatest streetball teams competed in the recently concluded National Finals, where pace, chemistry, and grit defined every possession.

With their championship victories, both teams earned the opportunity to represent their country on a worldwide scale at the Red Bull Half Court 2026 World Finals in Manila this December.

“We want them to see that it’s not only about the game. It’s about the chemistry, the love for the game. Basically, I tell everybody, in the Philippines, basketball is like a religion. Everybody plays it, and everybody loves it. And to represent that, it’s a very good thing.” ~Fubara Whyte from JSKILLS

The games kept the crowd on the edge of their seats as teams played in Red Bull Half Court's fast-paced 3on3 format, which includes a 10-minute game clock, a 12-second shot clock, the famous 'Own the Court' bonus, and Three-Point Shots from certain locations on the court. The 'Own the Court' bonus delivers six points to the team with the highest cumulative score, while the Three-Point Shots rule awards three points for shots made from designated scoring zones.

High Stakes and High Intensity at the National Finals

The men's championship matchup between JSKILLS and HoopJeep HCG was one of the tournament's toughest games, with both teams swapping baskets until the final minutes. A strong defensive stand and late conversion at the rim allowed JSKILLS pull away for a 15-12 victory and the national title.

Pilipinas Aguilas demonstrated composure and collaboration in a hard-fought final versus Uratex Dream. Pilipinas Aguilas took over the game with a buzzer-beating two-point basket, ultimately prevailing 11-9 to become Women's National Champions.

“We just came in a lot more focused, this being our last chance to win. We all were ready to give our 110% to win, even more so than our qualifier games because everything was on the line.” ~Elizabeth Means of Pilipinas Aguilas

“This matchup was super tough because we lost to them before. We really just focused on switching hard and locking them down on defense.” ~added teammate Camille Malagar

Uratex Tibay (Women’s Team), Lady Maroons (Women’s Team), SGF Kings (Men’s Team), and Filipino Mixtape (Men’s Team) of Manila; Gimcuad-Ninz (Women’s Team) and Team BOKKI (Men’s Team) of Cebu, and three-time winner Coaches Corner and two-time winner Davao Agilas of Davao electrified the courts with intense battles. 

Courtside Energy Before Tip-Off

Before the National Finals tipped off, the venue already felt like a celebration of Philippine streetball culture through a series of pre-game activities that set the tone for the day.

The Last Man Standing audience activation opened the action as guests showcased their shooting skills in front of a lively crowd. Meanwhile, players from the men's and women's teams battled it out in the Two-Point Shootout, while Air David, Joe Gomez De Liano, and Shawn Jackson thrilled spectators during the Dunk Contest, bringing high-flying energy and excitement to the National Finals. 

The Hoop Trike, the latest addition to HoopJeepney's mobile basketball experience, took the game outside the court with a modified tricycle equipped with a basketball hoop. It highlighted streetball's grassroots ethos and accessibility, transforming everyday areas into playable courts.

Together, these events elevated the ambiance throughout the National Finals, resulting in an immersive streetball experience that emphasized skill, camaraderie, and a common love of basketball.

Philippine Basketball Headed to the Global Stage

Beyond the sport, the Red Bull Half Court 2026 Philippines National Finals showcased the passion that continues to inspire basketball culture throughout the country. From teammates rallying around each other to courtside supporters making every possession a memorable moment, the tournament exemplified the community, pride, and energy that define the Philippines as the Capital of Streetball.

Pilipinas Aguilas is headed to the World Finals motivated, especially since the game is happening on their home turf. 

“There is pressure because we want to show up for the Philippines and represent the Philippines well. But also, it’s motivating because all our family and friends are gonna be here to support us, and we’ll have all the extra support and encouragement.” ~Trina Guytingco

JSKILLS is fueled with the same drive as they prepare for the World Championship. 

“We are much more motivated now, knowing that the entire country is rooting for us at the World Finals. We will prepare, and we’ll give our best to make sure we are representing the Philippines as best as we can.” ~TH Tumalip

With JSKILLS and Pilipinas Aguilas earning their spots at the Red Bull Half Court 2026 World Finals in Manila this December, the Philippines now prepares to bring its unique brand of streetball energy onto the global stage.

 

Support the squads as they carry the Philippine flag into the Red Bull Half Court 2026 World Finals in Manila. Visit Red Bull Philippines’ official website and social media channels (Facebook | Instagram | TikTok) for more information.

About Red Bull

Red Bull gives wings to people and ideas. As a functional beverage, we give wings to people by vitalizing the body and mind – supporting their dreams and aspirations through their passion for sports.

Ajinomoto Philippines Launches the World of Ajinomoto PH, an Immersive Tour

Ajinomoto Philippines Corporation (APC) is opening the doors to its Bulacan facility to offer the World of Ajinomoto Philippines Factory Tour, a fun and engaging learning experience that takes visitors on a journey through the science, innovation, and people behind the global pioneer and well-known seasonings brand. 

This uniquely designed tour focuses on the discovery of umami, the first basic taste; the history and science of monosodium glutamate (MSG); and the emergence of APC as a trusted flavor enhancer among Filipino cooks and foodies for over 65 years.

This product infographic display welcomes guests as they enter the World of Innovation and shows a glimpse of the complete product portfolio of Ajinomoto Philippines Corporation.

The World of Ajinomoto Philippines Factory Tour provides an in-depth look at how Ajinomoto products are manufactured, packed, stored, and delivered in the Philippines, with strict quality controls and environmentally friendly operations. A sensory experience of umami was created to help visitors grasp the rich, savory flavor that complements many of the brand's products.

Ajinomoto Philippines Corporation executives present during the Factory Tour (L-R): Senior Vice President Mr. Makoto Tanabe, President Mr. Daizaburo Koga, and Director for Sales, Marketing, and Public Relations Ms. Mika Makino

Free for all interested goers, the World of Ajinomoto Philippines Factory Tour is part of APC’s efforts in contributing to the Ajinomoto Group’s 2030 Roadmap, aiming to help extend a healthy life expectancy for 2 billion people and reduce their environmental impact by 50%. 

The World of Hygiene greets the tour patrons as they enter the factory premises as it is imperative that everyone washes their hands as they enter. 

APC President Daizaburo Koga stated that opening the Bulacan factory to the public is in response to ongoing and expanding requests from students, educators, organizations, and community groups seeking meaningful knowledge-building and experiential learning opportunities. In recent years, it has conducted a clear factory tour for high school and college students.

“We realized that our factory has a story worth sharing. This led us to design a more structured and engaging factory tour experience. We designed the factory tour so people can see what we mean by our ‘Eat Well, Live Well’ philosophy. It is really about encouraging everyone to enjoy delicious, nutritious meals that positively impacts well-being. All our actions are directed towards contributing to a healthier, more sustainable society.” ~Daizaburo Koga, APC President

The World of Ajinomoto PH includes the “World of Innovation”, which is the production building of all the dried goods. 

The World of Ajinomoto Philippines Factory Tour is an opportunity for APC to demonstrate its commitment to promoting nutrition, health, and sustainability. Initiatives such as I Love Veggielicious®, which encourages more vegetable consumption; BawAsin®, which encourages reducing salt intake without sacrificing deliciousness; and the factory's transition to 100% renewable energy, as well as the deployment of a pioneering 40-foot Electric Vehicle (EV) tractor head and trailer wing van for sustainable logistics, reflect these core values.

Products are carefully tracked, sorted, and prepared for delivery in the World of Chambers. Operating under a precise and coordinated system, the warehouse places safety as its utmost priority.

Products are delivered by the EV truck from the factory to the logistic hubs for redistribution and delivered to various sales stations. 

The charging station Powers the EV truck and can fully charge the vehicle in an hour and a half. 

The World of Ajinomoto PH Factory Tour is open every Tuesday and Thursday, with tour sessions available in the morning at 9:00 AM to 11:00 AM and afternoon, 3:00 PM to 5:00 PM. Each tour session requires at least 15 participants to proceed while special arrangements can also be made for larger groups with advance notice.

Sign up now to secure a spot in the next available tour! Please email worldofajinomotoph.vc6@asv.ajinomoto.com or call 09171283858.  

Interested visitors may also book their tours through this link: https://www.ajinomoto.com.ph/worldofajinomotoph.

Bounty Celebrates 40th Anniversary, Commits to Strengthening Food Security

As the massive industrial agriculture company commemorates 40 years of improving food, Bounty pledged to assist the nation in achieving food security and self-sufficiency.

This was the main point of Atty.'s message. Kenneth Cheng, President of Fresh Group and CEO of Bounty Fresh Group Holdings, Inc., at the company's milestone celebration on June 25 at the Marquis Events Place in Bonifacio Global City, Taguig.

Key Bounty executives, media partners, and industry experts participated. Company representatives used the occasion to reflect on Bounty's journey, give their perspectives on the nation's agriculture industry and food security, and talk about what lies ahead.

As the massive industrial agriculture company commemorates 40 years of improving food, Bounty pledged to assist the nation in achieving food security and self-sufficiency.

This was the main point of Atty.'s message. Kenneth Cheng, President of Fresh Group and CEO of Bounty Fresh Group Holdings, Inc., at the company's milestone celebration on June 25 at the Marquis Events Place in Bonifacio Global City, Taguig.

Key Bounty executives, media partners, and industry experts participated. Company representatives used the occasion to reflect on Bounty's journey, give their perspectives on the nation's agriculture industry and food security, and talk about what lies ahead.

"For four decades, Filipinos have given Bounty a place on their tables, and the biggest way we can pay back their trust is by strengthening the country's food security. We're committed to safeguarding food security for all Filipinos through agricultural production and leadership." ~Kenneth Cheng, President of Fresh Group and CEO of Bounty Fresh Group Holdings, Inc.

In 2022, the Philippines placed 67th out of 113 nations in the Global Food Security Index. Four years later, the country is facing the same dilemma, with the Department of Social Welfare and Development promoting food security through regional collaboration.

Bounty intends to address this by strengthening local agricultural production and assisting the country in becoming food self-sufficient. The company collaborates with Filipino farmers, giving them with tools, technological support, and training, as well as market access required to succeed in a competitive environment.

These activities serve to ensure fresh, safe food for the country while also actively promoting a better, more sustainable Philippine poultry business.

"We want the whole agricultural sector to thrive together, so we empower thousands of entrepreneurs across the country and help farmers and livestock raisers succeed by providing advanced nutrition, technology, and technical support that improve animal health, productivity, and profitability. When our partners succeed, they help strengthen food security, create jobs in their communities, and ensure Filipino families continue to have access to safe, high-quality, and affordable food." ~Mr. Rodolfo Abelardo "Polo" Ablazo, general manager of the Commercial Feeds - Agribusiness Group

Food made better

Bounty's humble beginnings date back to Santa Maria, Bulacan, when it was a single-layer farm with 5,000 chickens. Over the years, it has invested in grandparent farms, parent stock farms, hatcheries, dressing factories, feed mills, and cool-cell broiler complexes to ensure that all of its products are safe and of excellent quality.

By 2023, the corporation had converted from many Bounty enterprises to One Bounty with four core groups: Bounty Fresh Group, Agribusiness Group, Branded & Value-Added Group, and Restaurant Group, each with a distinct focus of operations within Bounty. This change attempted to consolidate strategic vision, allowing seamless collaboration. Maximizing the overall value provided to partners and customers. This integration ultimately benefited the company's whole ecology.

"For 40 years, Filipinos have trusted and allowed us to be part of their meals, so we share our success with everyone who welcomed us to their tables. We will continue to provide comfort food that makes every moment better." ~James Benedict Carreon, president of Restaurant Group

"Our diverse portfolio of convenient, high-quality, and nutritious products is what makes Bounty a household fixture daily. We will continue to push the boundaries of food innovation, staying true to our commitment to 'food made better." ~Arch. Edwin Chen, president of Branded & Value-Added Group

Bounty's comprehensive approach--from feeding cattle to fueling the nation--solidifies its position as a pillar of the country's agriculture economy. As the company celebrates its 40th anniversary, it commits to continue innovating and partnering to ensure that a more food-secure tomorrow is within reach for the nation.

Today, the company continues to grow with more than 2,200 stores nationwide under the country's leading takeaway brands, Chooks-to-Go and Uling Roasters.

About Bounty

Bounty is a large-scale industrial agriculture corporation founded by the Cheng family in 1986 with 5,000 birds in its layer farm in Sta. Maria, Bulacan and is now the second-largest poultry integrator in the Philippines. It started as Bounty Farms Inc., a producer of table eggs that became the standard for quality and freshness with its "golden yolk," a unique color of yolk achieved through the hen's good nutrition and excellent living conditions. In 1993, Bounty Fresh Food Inc. was created to compete in the broiler integration segment.

Today, Bounty operates with a singular, driving purpose: to innovate more to improve the lives of families through life's bounty. With a vision to be the trusted choice, everyday, everywhere, Bounty seamlessly integrates poultry farming, feed operations, and retail networks to deliver value, modern food solutions, and happiness to millions of customers nationwide.